UMM
#PushingBrandsBeyond
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UMM is one of Sydney's most recognised PR, Social Media, Influencer + Content Agencies in Sydney, est. 1998 to resolve your communications goals.
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Blogs
From Top 8 to TikTok: What Myspace Taught Us About Social Media Marketing (Before We Knew What Social Media Was) - UMM Sydney PR Agency
From Top 8 to TikTok: What Myspace Taught Us About Social Media Marketing (Before We Knew What Social Media Was) - UMM Sydney PR Agency
Author: Lucy Hunter, Social Media Coordinator at UMM So hereâs the drama. Itâs 2015, and Snapchat just introduced âBest Friendsâ, a feature that publicly displays the top three people you talk to the most. This was catastrophic news. @juliacarolann we were all personally victimized by this feature at one point[âŚ]
World Cup Fever: How Is It Affecting Brandsâ PR Strategy?
World Cup Fever: How Is It Affecting Brandsâ PR Strategy?
Author: Ed Owen, PR Account Director at UMM The World Cup starts next week! The planetâs biggest sporting showcase will finally get underway as Mexico take on South Africa at whatâs sure to be a capacity crowd at the legendary Estadio Azteca. The unprecedented scope of the tournament â spanning[âŚ]
The Delta Effect: PR Lessons from Australiaâs Historic Eurovision Run
The Delta Effect: PR Lessons from Australiaâs Historic Eurovision Run
Author: Jasmine Siljic, Senior PR Account Executive at UMM Key Takeaways: Eurovision 2026 generated record-breaking engagement in Australia, showing how the right ambassador and emotional storytelling can turn a global event into a national moment. UMM, a Sydney PR agency, breaks down the PR lessons behind the eventâs biggest moments[âŚ]
AGDA Annual 2026 - UMMâs Top 3 Design Insights
AGDA Annual 2026 - UMMâs Top 3 Design Insights
UMMâs creatives descended on AGDA Annual â the yearly playground for all things design â and returned bursting with 2026 insights.
The 101s Of Creating Great Content
The 101s Of Creating Great Content
Author: Lucy Hunter, Social Media Coordinator at UMM 70% of viewers decide to stay or scroll within 3 seconds, attention is either captured or lost almost immediately. UMM, a social media agency breaks down what you should actually be posting: strong hooks, a distinct brand voice, and consistent output, all[âŚ]
Case Studies
UMM x TCL â Making Every Aussie House Feel Like (TCL) Home
UMM x TCL â Making Every Aussie House Feel Like (TCL) Home
UMMâs integrated PR, social and creative strategy repositioned TCL from a screen-first brand to a whole-of-home tech leader.
The PR Strategy Proving Money Talks | UMM x Wealth Within
The PR Strategy Proving Money Talks | UMM x Wealth Within
UMMâs PR strategy driving media coverage and thought leadership for Wealth Within, positioning it as a trusted share market education leader.
Breaking News: How We Turned People Skipping the Buzz Into the Actual News Buzz
Breaking News: How We Turned People Skipping the Buzz Into the Actual News Buzz
Logitech G Global came to UMM with a proposition. Can you make gaming into a viral news story that gets picked-up by the media? We said game on. Literally.
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