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New age marketing club in an ever-changing world of marketing.
Mascot Marketing: Role of mascots in brand recognition
Mascot Marketing: Role of mascots in brand recognition
Key takeaways: Understanding the concept of mascot and mascot marketing Identifying the impact created by brand mascots in the process of brand development Emphasizing the importance of incorporating personalized features into brand identity elements Learning the detailed process of developing different types of brand mascots Articulating a company’s vision into the mascot design for non-verbal […]
EVOLUTION IN MARKETING THROUGH AI ADVANCEMENTS -
EVOLUTION IN MARKETING THROUGH AI ADVANCEMENTS -
Key takeaways from this article: Understanding the Significance of Artificial Intelligence in the Modern Market. Understanding the transformation in marketing tactics due to AI. Generative AI is generating the interest of the audience towards the product and service. Ways in which AI is helping brands to create a social media presence. What is AI Marketing? […]
Exploring AI Tools: A Guide For Marketers
Exploring AI Tools: A Guide For Marketers
The Metaverse: Revolutionizing Branding and Marketing
The Metaverse: Revolutionizing Branding and Marketing
Discover the future of branding and marketing in the metaverse. Explore how businesses are leveraging the virtual realm to engage with customers in innovative ways. Learn from real-life examples of brands like Nike and Gucci that have successfully tapped into the metaverse to create immersive retail experiences. From fashion and gaming to sports and entertainment, the metaverse is reshaping the way brands connect with their audience. Gain insights into the advantages of metaverse branding, including enhanced customer engagement, global reach, unique experiences, and targeted marketing, to stay ahead in the rapidly evolving digital landscape.
Gamified marketing
Gamified marketing
If you are landed here you might have searched gamification in marketing that you need to know what it is or you want to incorporate into your marketing strategy. So here we go.To many marketers, gamification may sound childish to introduce to customers. Gamification need not be obvious in your marketing plan but the power of the gaming world is evolving constantly and one can invest in it with a closed eye. Good gamification feels natural and keeps clients engaged with vendors or with firms without asking them to do so. With an understanding of how gamification works, one can create a gamified strategy for their firm. By working using its benefits and working on its challenges
IPL's promotion strategies
IPL's promotion strategies
ITC’s evolution from a tobacco-selling brand to a conglomerate over 100 years
ITC’s evolution from a tobacco-selling brand to a conglomerate over 100 years
The Integration between Meta and Marketing
The Integration between Meta and Marketing
Meta Data is essentially data about data or information that helps describe and categorize content on a website or other digital platform. This includes things like titles, descriptions, keywords, and more. While meta data may not necessarily be visible to website visitors, it plays a crucial role in search engine optimization (SEO). Meta Marketing on the other hand deals with the use of marketing strategies to promote a marketing campaign or product. It involves analyzing the target audience, creating a marketing plan, and implementing marketing tactics such as advertising, public relations, and social media marketing. Meta marketing aims to increase brand awareness ,drive sales, and build customer loyalty. It is a crucial part of any business & overall marketing strategy and can help to differentiate a company from its competitors.
Find your Gulabo campaign
Find your Gulabo campaign
FabIndia, the well-known Indian fashion and lifestyle brand launched a new campaign called #FindYourGulabo on 10th February 2023. it is a powerful example of how companies can prioritize social responsibility and sustainability while still generating economic value. This article explores the many facets of the campaign, including its celebration of rural artisans, promotion of ethical consumerism, and encouragement of diversity and self-expression. Additionally, the piece highlights how the campaign leverages storytelling, digital marketing, and customer engagement to build a strong community around the brand. The article also discovers what kind of promotional strategies are used by the company and how a campaign like this helps the brand to increase customer loyalty. Overall, this article provides an in-depth look at the impact and importance of the "Find Your Gulabo" campaign and its role in promoting positive change in the country.
Be Cool Not Fool - Episode 2
Be Cool Not Fool - Episode 2
In this video, we try to explain 2 important marketing concepts viz. The AIDA model and Kotler's Level of product and its application.About Be Cool, Not Fool...
Website
Website
With ever augmenting mall culture and Indian customer base being exposed to more and more global brands, there are a select few who hold a status of most touted and sought after brands that deliver not just in terms of style and quality but also a unique panache with their names. Zara is one such […]
Our Team - 2023
Our Team - 2023
Meet Our team
Newsletter
Newsletter
About M360 Panorama M360 Panorama is a student-managed newsletter by Marketing360, the digital marketing club of IBS Mumbai. Our newsletter offers monthly editions of marketing updates ranging from buzz-worthy news, brand stories and brand campaigns. We bring high quality content and concepts relevant to the 21st century to feed the knowledge hunger of all marketing […]
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Marketing360.in is a student-driven platform created to provide simplified information and insights into everything that is new and trending in this ever-changing world of marketing. Marketing360.in acts as the link between theoretical marketing concepts and their real-world application. Everything you’re looking out for to quench your curiosity of marketing, whether it be marketing concepts, latest trends, news, brand stories, innovative campaigns, buzz-worthy advertisements, we’ve got you covered, marketing360.in is your one-stop solution to look forward to.
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Konflux
Konflux
M360 Panaroma Times | January Edition x Brands
M360 Panaroma Times | January Edition x Brands
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