Turn visitors into followers: introducing Linktree’s Podcast Links

It’s likely you or someone you know has talked about starting a podcast. And it’s easy to see why: podcasts lean into our human desire for conversation. They’re versatile, on-demand and a great way to build a genuine connection with your community. Starting a podcast isn’t difficult either — all you need is a laptop, a mic and an internet connection to get going.

At Linktree, we’re constantly thinking about new ways to empower creators with the tools they need to curate content and grow their audiences across platforms. And with podcasting continuing to grow in popularity, we wanted to make it even easier to share and discover podcasts on Linktree.

Introducing Podcast Links

This new feature connects fans with podcasters by giving them a place to see every streaming platform a podcast is hosted on, and even play a preview. Podcast Links makes it easy to turn fans on social media into podcast followers.

One link, multiple platforms

Just like Music Links, Linktree’s Podcast Links uses content-matching technology to automatically detect the same show and episodes across supported streaming platforms like Spotify, Stitcher, Apple Podcasts, and Google Podcasts, making it easier than ever for fans to listen and follow no matter which platform your audience uses most.

Showcase your podcast’s brand

Beyond just a link to click through, Podcast Links displays your podcast’s logo, description and recent episodes, so people can associate your brand with what they’re hearing.

Share what you love

For fans, the new feature also makes it easier to share the podcasts that inspire them directly on their Linktree. Obsessed with a fiction podcast or an interview with a creator or celebrity? Through Podcast Links you can now share the podcasts you love through one simple link.

More subscribers, more money with Pro

For podcasters looking to get more visibility into their Linktree visitors to understand what content they gravitate towards, upgrade to Linktree Pro to access lifetime analytics. On Linktree Pro, you can also unlock new themes and customisations to showcase your podcast and schedule new episode links ahead of time. You can even add an Apple affiliate token to your link and earn a one-time payment (of 50%) when someone uses it for their first paid month of an Apple Podcast subscription.

Ready to share your podcast on Linktree? Add the Podcast Link App now.

Head to this link for a step-by-step tutorial on how to enable the Podcast Link App and check out more tips on growing your podcast audience here.