Silicon Sampling LMU Marketing
Recent Papers
Your Next Respondent Might Be an LLM: Guidelines for Using...
Your Next Respondent Might Be an LLM: Guidelines for Using...
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Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines
Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines
Should consumer researchers employ silicon samples and artificially generated data based on large language models, such as GPT, to mimic human respondents' behavior? In this paper, we review recent r...
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Institut für Marketing
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Institut für Marketing
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