Youba ( يوبا – 유바 ) Hamatou

I’m a strategist and connector in the global sports ecosystem, specializing in bridging Asia with the rest of the world. From organizing FIFA friendlies to structuring international player transfers and sponsorships, I operate across continents, specializing in Asian markets, and South Korea especially. I unlock deals, build bridges and deliver impact. I founded Mentis, a UAE-based consultancy company bridging sports markets between Asia, Europe, and the Gulf. We work with federations, leagues, and clubs to drive transfers, strategy, and cross-border projects that move the game forward. In South Korea, I am the EMEA Advisor of JUEGO, a football think tank that connects Korean football to the world — shaping global pathways for talent, ideas, and collaboration. I co-founded NUMERO10, a creative agency shaping powerful sports narratives. We work with AAA clubs and IPs to craft stories, visuals, and campaigns that resonate across continents.