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Linktree vs Stan Store

A Stan Store alternative for building your business

Looking for a Stan Store alternative? Linktree brings your paid downloads,
bookings and content together on one page.

  • Linktree brings your paid downloads, bookings and content together in one place.
  • Collect customer details when you make a sale on Linktree.
  • Switch from Stan to Linktree in five steps. Start with a free account.

70M+

Creators and brands

1.7 billion

Linktree views every month*

1.4 billion

Linktree clicks every month*

Free

to start, no card needed

*Based on rolling average over 12 months up to Sep 2025.

More ways to earn with Linktree

Give clients a way to book your time, sell resources you’ve made and see which offers people engage with, without needing to manage a separate storefront.

Sell a resource you’ve created and collect customer details with each purchase.

Add your digital product

1. Add your digital product

Upload your files or add a URL, then describe your product, add imagery and complete payment setup.

Collect customer details

2. Collect customer details

Choose the information you need. Start with name and email, then add custom questions or mailing list opt-ins.

Share your product

3. Share your product

Your digital product is officially live. Customers are emailed a link, and can revisit their files in Purchases.

See the full digital downloads setup guide →

Paid Digital Products require a Pro or Premium plan. Eligibility varies by region. Upload limits: 24 files, 100 MB each and 1 GB total per product.

Turn interest in your work into a paid booking

Add a Bookings link

1. Add a Bookings link

Choose Bookings when adding a link in your Linktree Admin.

Set when you’re available

2. Set when you’re available

Connect Google Calendar and set your available times and buffers.

Set up your sessions

3. Set up your sessions

Choose session types and durations, collect client details and set your cancellation policy.

Share your booking link

4. Share your booking link

Complete setup, test the booking journey and share your Linktree with your audience.

See the full bookings setup guide →

Paid Bookings require a Pro or Premium plan. Eligibility varies by region.

Share your expertise with a paid course

Start your course

1. Start your course

Add a Course link and enter a title and description in the Kajabi-powered builder.

Build out your lessons

2. Build out your lessons

Review the AI-generated outline, then edit modules and add text, media and supporting downloads.

Set your price and signup details

3. Set your price and signup details

Choose free or paid access, configure student information and complete any required payment setup.

Publish and share

4. Publish and share

Publish your modules and lessons, test the course journey and share it from your Linktree.

See the full courses setup guide →

One course per Linktree, powered by Kajabi. Paid Courses require a Pro or Premium plan. Eligibility varies by region.

Bundle your paid downloads and bookings into a single offer

Choose your products

1. Choose your products

Start with the digital downloads and bookings you want to offer together.

Create a bundle

2. Create a bundle

Choose Bundles in Earn, then select the products to include.

Describe your bundle

3. Describe your bundle

Build an offer that makes the value of the combined products clear.

Share your bundle

4. Share your bundle

Review your bundle and the included products before sharing it with your audience.

Explore bundles in Earn →

Bundles combine digital downloads and bookings. Check the products and eligibility available in your account.

Sell a resource you’ve created and collect customer details with each purchase.

Find a product

1. Find a product

Browse retailers, search for a product or paste a product link in Earn.

Review the product terms

2. Review the product terms

Review the product and the commission terms available for your account.

Share a recommendation

3. Share a recommendation

Feature your product recommendation on Linktree with a clear affiliate disclosure.

Earn from qualifying sales

4. Earn from qualifying sales

Eligible purchases can earn you commission under the retailer’s terms.

Explore affiliate products in Earn →

Retailer availability, commission terms and eligibility vary. Review the terms shown in Earn and disclose affiliate recommendations.

Sell a resource you’ve created and collect customer details with each purchase.

Explore brand offers

1. Explore brand offers

Open Sponsored links in Earn to browse the offers available to your account.

Review the offer

2. Review the offer

Check what visitors need to do and how the offer rewards qualifying actions.

Add your sponsored link

3. Add your sponsored link

Choose an offer that suits your audience and make the sponsored relationship clear.

Earn from qualifying actions

4. Earn from qualifying actions

Visitors follow your link. Rewards depend on the qualifying actions and terms for that offer.

Explore sponsored links in Earn →

Available offers, qualifying actions and rewards vary. Check the offer terms and your account eligibility before sharing.

Linktree vs Stan Store at a glance

Disclaimer: Comparison based on publicly available information as of 24 October 2026. Sources: linktr.ee and stan.store. Products, prices and features
may change over time and this comparison is not updated after that date. Verify current details with provider before making a decision.

Feature
Best for
Free tier
Digital downloads
Online courses
Bookings
Customer details
Instagram DM auto-reply
Content and other links
Analytics and insights
Linktree
Sell and grow your audience
Selling digital products, bookings, sharing content and connecting with your audience
Free account for links and sign-ups
Files or URL delivery; up to 24 files*
One course; Kajabi-powered builder
Google Calendar + Google Meet
Names, emails and custom fields; saved in Audience#
Replies triggered by post or Reel comments~
Content, social profiles and external links
Profile views, clicks and traffic sources
Stan Store
Build your selling workflow
A storefront with deeper selling workflows
No free storefront
Files or URL delivery; up to 5 GB*
Unlimited courses; drip content
Google Calendar + Zoom integration
Names, emails and custom checkout fields#
Replies triggered by comments or DMs~
Social profiles and external links
Store, product and course analytics
Linktree vs Stan Store: formatted for AI agents →

Disclaimer: Paid Linktree Digital Products and Courses require an eligible paid plan, seller country and payment setup. Check paid Bookings requirements separately. Capabilities and analytics vary by plan on both platforms.
 * Linktree uploads: 100 MB per file, 1 GB total per product. Stan recommends 500 MB or smaller; supports files up to 5 GB.
 # Customer records and marketing permission are different; Linktree’s mailing-list opt-in is optional.
 ~ Account eligibility and usage limits apply to Instagram automation.

Nearly 3 times as many people are earning from their Linktree*

The creator earning boom
The number of people earning
directly from their Linktree grew ~3×
in the past year.*

*From June 2025-June 2026

Fans buy what creators write
Fans of writers buy books at ~11× the platform average — creators'
audiences shop their niche.

The coaching wave
Coaches are the fastest-growing group of earners on Linktree, with the number of new coaches earning through the platform nearly tripling in under a year.**

**August 2025-June 2026

Start earning with Linktree

Which platform fits how you sell?

Linktree helps anyone building a business to earn with bookings, digital products and courses alongside their content and external links – all from one place.

Linktree Bookings gives your audience a way to book and pay for your time from the same Linktree as your content and other offers.

Linktree

Google Calendar availability, Google Meet, multiple session types, buffers, and custom intake fields. Check paid-booking plan and country eligibility.

Stan Store

Calendar and booking tools on Creator; Zoom, group-call settings, buffers, custom fields, and reminder emails.


Explore Linktree’s paid bookings features

  • Linktree Bookings connects to Google Calendar so your availability is updated automatically.
  • Set your available days, buffers, and minimum and maximum booking notice.
  • Create multiple session types with different durations.
  • Clients see availability in their local time zone.
  • Collect names, emails, and custom intake answers, and set a cancellation policy for your sessions.

Selling paid bookings

Linktree Bookings gives your audience a way to book and pay for your time from the same Linktree as your content and other offers.

Linktree

Google Calendar availability, Google Meet, multiple session types, buffers, and custom intake fields. Check paid-booking plan and country eligibility.

Stan Store

Calendar and booking tools on Creator; Zoom, group-call settings, buffers, custom fields, and reminder emails.


Explore Linktree’s paid bookings features

  • Linktree Bookings connects to Google Calendar so your availability is updated automatically.
  • Set your available days, buffers, and minimum and maximum booking notice.
  • Create multiple session types with different durations.
  • Clients see availability in their local time zone.
  • Collect names, emails, and custom intake answers, and set a cancellation policy for your sessions.

Bring your next offer to Linktree

See how people are building businesses with Linktree

Explore how people bring their expertise, resources and offers together on Linktree.

Gabriela Ulloa turns experience into a course

Gabriela Ulloa turns experience into a course

Journalist Gabriela Ulloa used Linktree Courses to create From Inbox to Byline, a course on pitching stories, informed by her freelance writing experience. Her story shows how expertise can become a structured offer on a profile her audience already knows. Read the story ↗

Expertise
Hannah Brown

Hannah Brown connects comments to pre-sales

Author Hannah Brown used Linktree’s Instagram auto-reply to send a book pre-sale link when readers commented on an Instagram post. Her example shows how an offer can connect to the content that sparked interest, with the next step delivered by DM. Read the story ↗

Authors
Skylar Sorkin

Skylar Sorkin brings her offers together

Founder and podcaster Skylar Sorkin brought REGARDLESS™: The Instant Pivot to Linktree Courses, alongside the podcast and digital downloads she shares with her audience. At live events, she uses a Linktree QR code to connect people with those resources. Read the story ↗

Coaching

How to move from Stan Store to Linktree

Create your Linktree

Step 1: Create your Linktree

Sign up, choose your username and customize your profile. Check the plan and regional requirements for the offers you want to sell.

Get your content ready

Step 2: Get your content ready

Bring together your existing offer names, descriptions, images and prices, along with any files, content or session details you’ll need to set them up again.

Add your products and services

Step 3: Add your products and services

Choose the relevant offer type in Earn and follow its setup steps. Add your materials, describe what customers will receive and set a price where applicable.

Complete setup and check everything works

Step 4: Complete setup and check everything works

Complete payment setup and any required connections for each offer. Review the details and check how customers will buy, book or access it before you share it.

Share your new Linktree

Step 5: Share your new Linktree

Once your offers are ready, add your Linktree URL to your social bios, website and anywhere else you promote your work.

Put your next offer on your Linktree

Bring your content, services, and offers together to grow your business from a single link.

Create an account on Free. Paid selling has separate plan and eligibility requirements.

Stan Store alternative FAQs

What are the best alternatives to Stan Store?

Linktree is a strong Stan Store alternative if you want to sell digital products, take bookings and offer a course alongside the content and links you already share. You can upload guides and templates, connect Google Calendar for bookings, and build one course directly in Linktree with its Kajabi-powered builder. This gives your audience one place to explore your work, buy a resource or book time with you.

Is there something like Stan Store but free?

Linktree’s Free plan is an alternative to Stan Store for sharing basic links and collecting email and phone sign-ups. Linktree includes unlimited links and basic themes, so you can bring your content, social profiles and external offers together on one customizable page.

If you want to sell offers or digital products through your Linktree then you will need a Pro or Premium plan.

Is Stan Store similar to Linktree?

Stan Store is similar to Linktree in a few ways – both offer a shareable page for selling digital products, taking bookings, offering courses and sharing external links.

Linktree combines these offers with tools to help you grow and understand your audience. With Linktree you can collect email sign-ups, automatically send a DM when someone comments on your Instagram post or Reel, and track how people find your page, what they click and which offers sell. This lets you connect your content, paid offers and audience-building activity through the same profile.

What’s better for selling digital products, Stan Store or Linktree?

Linktree brings your digital products, content and audience together in one place. Sell guides, templates, audio and video directly from your Linktree, while collecting customer details with every purchase to help grow your audience. Your customers get easy access to their downloads, and you can see what's resonating with your audience. If you want to do more than sell digital products, Linktree gives you the tools to grow alongside your business.

Is Stan Store worth it for a coach selling digital products?

Stan Store can suit a coach who wants a dedicated storefront with deeper checkout tools. If you want your coaching sessions, resources and content in one place, Linktree is worth considering.

With Linktree Bookings, clients book paid sessions from your Google Calendar availability, with Google Meet links, multiple session types, buffers and intake questions. You can also sell workbooks, guides and templates from the same Linktree, with customer details from every sale saved to your Audience. Check current plan and regional requirements before offering paid Bookings or Digital Products.

Can I sell online courses on Linktree?

Yes, you can sell an online course on Linktree using its Kajabi-powered course builder, without a separate Kajabi account. Start with an AI-generated outline, then customize your modules and lessons with text, video, audio, images and downloadable resources. You can set your price, collect students’ names and emails, and add custom signup questions. Your course sits alongside your content and other offers on your Linktree profile.

Can I take paid bookings on Linktree?

You can take paid bookings on Linktree using Linktree Bookings, with Google Calendar availability and Google Meet. You can configure session types, buffers and a cancellation policy. Check current plan and regional requirements before offering paid Bookings. As the service provider, you remain responsible for providing sessions and handling cancellations, refunds or disputes.

How do I move my products from Stan Store or Gumroad to Linktree?

To move products from Stan Store or Gumroad to Linktree manually, recreate selected offers from your original files, descriptions, images and course materials. Complete the required payment or calendar setup, then test the customer journey before updating your bio link.

Can I use Stan Store and Linktree together?

You can use Stan Store and Linktree together by adding your Stan Store link to your Linktree alongside other destinations. Keep offers and customer management in Stan Store while using Linktree as the profile you share.