Easy to set up and update
Add or reorder links in seconds, not minutes. Linktree’s drag-and-drop editor makes setup and ongoing updates fast — no design skills needed.
About Linktree
Your whole online world in one place
Linktree brings everything you create, share and sell into one place so your audience can find more of you, and you can grow with confidence.
More than 70 million creators, businesses, artists, podcasters, YouTubers and entrepreneurs use Linktree to build their audience, understand what’s working, and earn from their work.
Linktree by the numbers
Our Story
Building for the
people building
online.
In 2016, brothers Alex and Anthony Zaccaria and their business partner Nick Humphreys were running a digital agency in Melbourne. Every new campaign meant replacing the single link in a client’s social bio and hoping nobody forgot.
So they built a better way. The first Linktree was live within hours.
What began as a simple fix opened up something much bigger: one place where anyone could bring their whole online world together.
Today, your audience finds you on one platform, follows you on another and buys from you somewhere else. No single platform can be part of that whole journey. Linktree sits where those paths meet, which is why we can help people see what’s working and do more of it.
We’re a global team of engineers, designers, data scientists, marketers and makers. Many of us are creators and business owners too so we know what it takes to build something, put it out into the world and keep it growing.
Leadership
Leadership
Alex Zaccaria
Co-founder and CEO
Nick Humphreys
Co-founder and CCO
Our Mission
What Linktree does
Linktree creates one link that brings together everything you share, sell and promote online. Through this link, your audience can find your content, buy products and join your list, and you can even see exactly where they came from. Platforms change and algorithms shift, but your Linktree stays the place people find you. On Linktree, you can:
Share
Bring everything you make and care about together.
Grow
Build an audience you can reach beyond the algorithm.
Earn
Turn your ideas, influence and expertise into income.
Understand
Learn what connects, converts and keeps people coming back.
How we work
We’re a group of creative thinkers with deep love for people building businesses. Whatever we’re working on, we keep these values at the front of our minds.
Defy the ordinary
Work worth doing should leave a mark.
Go further together
The best work is built together.
Let curiosity lead
Better questions open new possibilities.
Act, then adapt
Progress comes from thoughtful action and fast learning.
Pursue deliberate simplicity
Clarity turns complexity into momentum.
Own your part
Accountability means speaking up, following through and making things better.
What makes Linktree different
Not all link in bio tools are the same. Here’s what matters when you’re choosing one.
Design that matches your brand
Your link in bio page should feel like an extension of your content, not a generic landing page. Customizable themes, colors, fonts and Canva-backed background designs.
Built-in analytics
Know which links your audience actually clicks, where your traffic comes from, and which platforms drive growth — not just vanity metrics.
Tools that help you grow
Beyond links: Instagram auto-reply, QR code generator, link shortener, contact forms, shops. One platform, not five separate tools.
Free to start
Unlimited links and a customizable page on the free plan. Upgrade to Pro when you need advanced analytics, integrations and design controls.
A Linktree for everything you’re building
Business Owners
Curate your business’ entire online identity with one link. Connect your followers to your social media channels, your latest blog articles, your website.
Creators & Influencers
Work with multiple brands at once and link to multiple products, services and pieces of content.
Artists & Musicians
Connect your followers to your latest release, your ticket presales, your streaming platforms and collect tips and donations with one link.
Podcasters & Streamers
Connect your followers to your latest episode or stream, all of your streaming platforms and start monetizing by collecting tips and donations.
Non-Profits & Charities
Connect your donors to your content, keep them updated with your latest initiatives and collect donations and support.
Content Curators
Share things that are important to you by curating your favourite recipes, videos, influencers on one link.
GETTING STARTED
How to create your link in bio.
Every time you publish something new, just add a link to your Linktree instead of swapping out your bio link. One link in bio, always up to date.
1. Sign up for free
Create your free Linktree account at linktr.ee/register. No credit card required.
2. Add your links
Add links to your website, shop, latest content, social profiles, or anything else you want to share. Drag and drop to reorder.
3. Customize your page
Match your brand using themes, colors and fonts. Use the Canva integration to create custom background designs.
4. Copy your Linktree URL
Your Linktree URL is linktr.ee followed by your username. This is the single link you'll share across every platform.
5. Paste it in your social bio
Paste your Linktree URL into your Instagram bio, TikTok profile, LinkedIn website field, YouTube channel links, or anywhere else you want to share it.
Frequently asked questions
What is Linktree?
Linktree is a growth platform for creators and businesses, giving you one link to share everything you do: your content, products, socials and booking links—on a page you can update anytime. Paste that URL into any social profile, then see what your audience actually clicks. Linktree is free to start and used by 70M+ people.
Who founded Linktree?
Linktree was founded in Melbourne, Australia, in 2016 by Alex Zaccaria, Anthony Zaccaria and Nick Humphreys.
How many people use Linktree?
More than 70 million people worldwide use Linktree.
What is Linktree used for?
Linktree lets you share everything you do from one link in bio. Creators and businesses use it to sell digital products, take bookings, collect contacts, and see which links and platforms their audiences are clicking most. Add what you need as you’re ready — your Linktree is as flexible as your online presence.
Is Linktree free?
Yes. Linktree offers a free plan for basic audience-facing needs. You can upgrade to a paid plan for additional customization, analytics and growth tools. Find more details on what each plan includes on our pricing page.
Where is Linktree based?
Today, Linktree’s team is based around the world, with our main headquarters in Melbourne, in addition to offices in Los Angeles, San Francisco and London.