Tatari
We build the infrastructure to modernize TV advertising.
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AdExchanger: Why Agentic AI Is Just The ‘A’ Without The ‘I’ Right Now
AdExchanger: Why Agentic AI Is Just The ‘A’ Without The ‘I’ Right Now
I’ve always loved sci-fi movies and the way they portray futuristic worlds shaped by advanced technological innovation. One of my favorite movies is the ’80s classic “The Terminator.” And the more I hear about “agentic AI” in ad tech, the more I think the film is a perfect analogy for what’s happening right now. The […]
Household Case Study
Household Case Study
See how Tatari partners with Household Agency to help them deliver measurable, performance-driven TV results for consumer brands- across linear, streaming, and programmatic, all from one platform.
Check out our NEW blog post here
Check out our NEW blog post here
From GRPs to geo-lift testing, TV measurement has changed. Here's what Mike Fogarty of Tatari told DAC's Shift Happens podcast about the channel everyone underestimated.
The Step-by-Step Process Agencies Use to Launch and Scale TV for Their Clients
The Step-by-Step Process Agencies Use to Launch and Scale TV for Their Clients
TV advertising has never offered more opportunity for agencies, but navigating the fragmented landscape of linear, streaming, and programmatic has never been more complex. Here's how the most forward-thinking agencies are using Tatari to cut through the noise and make TV a scalable, measurable advantage for their clients.
How to Budget and Plan for TV in 2026
How to Budget and Plan for TV in 2026
TV continues to grow as a viable channel for advertisers, earning a larger role in how brands plan, scale, and measure their media investments. This guide breaks down the key TV trends shaping 2026, including a quarter-by-quarter look at the biggest events influencing budget decisions.
See our client stories here
See our client stories here
Tatari combines TV advertising with real-time data to ensure your TV Ads are optimally managed. Contact us today.
Why Streaming + Linear Work Better Together
Why Streaming + Linear Work Better Together
When one advertiser shifted from a dual-channel TV strategy to streaming-only, performance quickly declined. See what happened when they turned linear back on.
See what we won at the Convergent TV Awards
See what we won at the Convergent TV Awards
Upstream Annoucement
Upstream Annoucement
Upstream direct sales automation platform launches for CTV advertisers. Eliminates DSP/SSP intermediaries, automates insertion orders, connects 400+ Tatari brands directly to Disney, NBCU, Paramount, WBD, Tubi.
How Chime Scaled TV by Opting for Tech-First Experts Over Agencies
How Chime Scaled TV by Opting for Tech-First Experts Over Agencies
Watch: Why Jones Road Added TV to the Mix (and Never Looked Back)
Watch: Why Jones Road Added TV to the Mix (and Never Looked Back)
How brands are embracing a new playbook for TV advertising success - Ad Age
How brands are embracing a new playbook for TV advertising success - Ad Age
Forward(™) 2025 showed how brands balance streaming and linear, measure halo effects and make bold bets to maximize TV’s impact.
Tecovas Case Study
Tecovas Case Study
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Newsletter Signup
Newsletter Signup
Tatari combines TV advertising with real-time data to ensure your TV Ads are optimally managed. Contact us today.
Website
Website
Tatari combines TV advertising with real-time data to ensure your TV Ads are optimally managed. Contact us today.
Apply to work with Tatari
Apply to work with Tatari
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