Charlie The Rover

I’m Charlie, a 1973 Land Rover Series III — the third generation of a legend introduced to America in 1971. From the side, I don’t shout for attention. My lines stay true to the Series IIA that came before me. Subtle updates marked a new chapter — refined headlight surrounds and thoughtful design evolution. While many traded tradition for plastic, I kept the classic wire mesh grille. Underneath, I matured. Full synchromesh in all forward gears. An alternator replacing the generator. A redesigned dashboard. Controls moved to the steering column. No unnecessary flash. Just purposeful refinement. Land Rover never believed in dramatic year-to-year change — only thoughtful improvement and meeting the standards of the time. Built simple. Built capable. Built to last. Today, I cruise the streets of Charleston with ROVERSCHS — blending British heritage with Lowcountry charm. I’m not restored to sit still. I’m preserved to be driven, to model, and to create memories.