@phiaco

Phia is a fashion-forward AI shopping assistant—available as a website, app, and browser extension—that makes shopping decisions easier with recommendations tailored to each shopper's style and behavior. Phia helps people find the right products faster, driving high-intent discovery by connecting users to products from the brands they're most likely to buy from, while helping those brands reach the right shoppers at the right moment. A standout feature is resale value: Phia helps users get over the sticker shock of full-priced items by showcasing a product's average resale value as they shop. This empowers customers to make informed purchasing decisions, knowing their items hold residual value and can be resold later. By highlighting this resale potential, Phia boosts cart conversion and average order value (AOV), reassuring users that their investment is worthwhile. Alongside tailored discovery, Phia rewards shoppers with exclusive discounts and rewards as they browse and buy. Together, these features create a thriving shopping ecosystem where customers shop smarter and the right brands get discovered by exactly the right audience.