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Which of the following describes the criteria for store visits conversion tracking?

What report can help show the duration between a user’s first exposure and their subsequent conversion?

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Which keyword gets credit with data-driven attribution?

What’s the practice you’d want to use for turning marketing insights into action?

How should marketers evaluate their campaigns?

What’s a requirement for implementing sitewide tagging?

How does data-driven attribution work?

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What Is a View-through Conversion in Google Ads?

Google Ads Attribution Models Report for Search Ads (Google)

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What’s an example of a campaign that fell short of its target goal?

What’s a requirement for implementing sitewide tagging?

What’s a requirement for implementing sitewide tagging?

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Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?

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Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?

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If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?

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In terms of advertising, what’s attribution?

What platform uses event-based data instead of session-based data?

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Which of the following is an estimate of how well your Google Ads account is set to perform?

Which of the following is an estimate of how well your Google Ads account is set to perform?

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What’s a benefit of importing Google Analytics conversions to Google Ads?

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How does the Maximize Conversions bidding strategy work?

A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy? - Mite Art

A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?

How can an advertiser set up enhanced conversions for web?

What do marketing mix models show advertisers?

What do marketing mix models show advertisers?

Why might an advertiser use enhanced conversions for leads?

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What are the two types of optimization? Choose two.

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Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

What’s one benefit of using responsive display ads?

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand's exposure

Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance P

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Brian's desired audience isn't covered by the segments In-Market audiences offers. What's another suitable option Brian could choose to help him influence potential customer consideration?

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

Which statement is true about the value of Google Display Ads?

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?

What Can the Performance Planner Recommend in Google Ads?

What are key factors to keep in mind when choosing a bidding strategy for your campaign? - Mite Art

How many responsive search ads can you have in Google Ads?

Which three factors impact a Search ad’s auction-time ad quality?

What are three signals broad match uses to match Search ads with queries?

What does Performance Planner automatically do?

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

How should marketers use AI-powered Search ads to accomplish their business goals?

Which two asset types can also be served as account-level automated assets?

You’re walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment.

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots.

You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task.

What are two types of value-based Smart Bidding strategies?

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list.

benefits-of-responsive-search-ads-google-ads

You’re considering using automated bidding to make your campaign management process more efficient

The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

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