@jonathanpay

Jonathan Pay is an email marketing consultant and writer based in London, United Kingdom. Alongside Kath Pay he co-leads Holistic Email Marketing and Holistic Email Academy, with more than eighteen years across ESPs, agencies and brands covering strategy, testing, design, copy and deliverability. He has worked in email since before Gmail existed, and his own site calls him the world's first second-generation email marketer. He writes at jonathanpay.com and publishes the Living the Scandalous Life newsletter on Substack, covering faith, theology, technology and recovery.