Joanna Dabrowska
AI & Data Director | Wine Journalist | Wine meets Data
Joanna Dabrowska Instagram
Joanna Dabrowska Instagram
Joanna Dabrowska LinkedIn
Joanna Dabrowska LinkedIn
Joanna Dabrowska Substack
Joanna Dabrowska Substack
AI in the Wine Industry | VerAIsonio – Data & AI Consulting
AI in the Wine Industry | VerAIsonio – Data & AI Consulting
Practical applications of data and AI in the wine industry. Helping producers, merchants and wine businesses improve decision making from vineyard to market.
SIGN UP - London Wine Fair
Masterclass: AI in Wine
Masterclass: AI in Wine
London Wine Fair will host over 90 sessions, including masterclasses, guided wine tastings, industry updates and panel discussions. Register to attend now.
The Dummy Guide to AI in Wine
The Dummy Guide to AI in Wine
Wine Edition
Ai in Wine Business LWF 2026
Strategy, Planning, and the AI-Driven Future of Wine
Strategy, Planning, and the AI-Driven Future of Wine
Since this is the last article of our series for the London Wine Fair, I hope that by now you’ve noticed that they all come together in the end. Our focus throughout has been on strategy and planning.
AI and Wine Storytelling: Scaling Content Without Losing Authenticity
AI and Wine Storytelling: Scaling Content Without Losing Authenticity
I must tell you a secret. I have never had a TikTok account, I have never opened the app, and I do not have any plans to change that. The article, therefore, won’t be about going viral using AI, although I am pretty sure that it is possible. I am not the one to speak on the topic of going viral; my Instagram account is very niche, and I quite like it, as it allows me to stay in touch with the reason I created it in the first place - to store and document my wine journey and experiment with video editing. I have discovered my long-forgotten passion for filmmaking. Perhaps I have missed my calling, or perhaps not, as Gen AI advancement will impact this industry as well.
AI in the Wine Trade: The Commercial Case
AI in the Wine Trade: The Commercial Case
This is the second year I have been writing about AI in wine, and the conversation has shifted considerably. Last year, the question was whether AI belonged in the industry at all. That debate is settled. The real question now seems to be where, specifically, it makes money.
Customer uncovered thanks to AI
Customer uncovered thanks to AI
Recent headlines in the New York Times and Wine Enthusiast have suggested that AI, and specifically ChatGPT, is coming for the jobs of sommeliers and bartenders. I want to tackle this directly, wearing both my data scientist hat and my wine and hospitality qualifications at the same time. These headlines are designed to provoke rather than inform, and they are also, largely, wrong. More importantly, they risk obscuring something far more interesting: the genuine and practical ways AI can help wine professionals do their jobs better, understand their customers more deeply, and compete more effectively in an increasingly complex market.
AI in Wine from Hype to Practice | LWF Times Article
AI in Wine from Hype to Practice | LWF Times Article
The Buyer - all articles
The Buyer | Joanna Dabrowska on how to stop fearing AI and start embracing it
The Buyer | Joanna Dabrowska on how to stop fearing AI and start embracing it
www.the-buyer.net
www.the-buyer.net
AI in Wine - South Africa Wine Summit speaking engagment
AI in Wine - South Africa Wine Summit speaking engagment
The highly anticipated South Africa Wine Summit returns on 22 May 2025 at the Stellenbosch University Conservatory,
Can Ai Be Your Sommelier of the Future? for Cepage
Can Ai Be Your Sommelier of the Future? for Cepage
I did ponder for quite a while whether it is possible, and more importantly, if it is sensible to think that AI will replace our beloved hospitality, and more precisely, sommeliers.
AI Revolution - LWF 2025
The AI Revolution in Wine: From Vineyard to Glass
The AI Revolution in Wine: From Vineyard to Glass
How AI and Data Can Predict Wine Trends
How AI and Data Can Predict Wine Trends
The AI-Driven Vineyard
The AI-Driven Vineyard
AI and Data Science in Wine Production
AI and Data Science in Wine Production
I hope that by now it’s easier to recognise just how broadly AI can be applied - and if you think its role in wine stops at the vineyard, I encourage you to read on and think again. Once the grapes are harvested, technology continues its journey - reshaping how wine is fermented, aged, monitored, and even how it finally reaches your glass.
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