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We are thrilled to have you test drive the 2025 INFINITI QX80. To enhance your journey, we’re providing a $250 Visa gift card for gas or anything else to make your trip even better!

#INFINITIWinterGetaway 
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Hello Joelle

INFINITI Road Trip Anthems

TRIP INFORMATION

ABOUT INFINITI

CONTENT CREATION GUIDELINES

Capturing Content - Examples

NEED HELP? 

Visit the INFINITI Canada Website

The All-New INFINITI QX80 | A New Chapter of Luxury

2025 INFINITI QX80 Press Kit

Luxurious and functional interior. The INFINITI QX80 features wireless Apple CarPlay® and Android Auto, a centre display with Google built-in, always-updated Google Maps, and Google Assistant for natural-language navigation.

Sound that envelopes and immerses. The 2025 INFINITI QX80 is the first full-size luxury SUV with Klipsch® premium audio systems, offering highly accurate, lifelike sound for entertainment.

Powerful practicality. Particular attention was paid to enabling swift and intuitive access to rear rows, standard power fold functions, and a "walk-in" mode for easier third-row access. Child safety seats can remain buckled even when the second row tips forward.

Seamless driver assistance. The ultimate luxury is a more comfortable journey, and to that end, QX80 features 2 levels of advanced driver assistance. ProPILOT Assist 1.1 combines Intelligent Cruise Control with steering assistance to keep the driver centered. ProPILOT Assist 2.1 allows hands-free driving on freeways.


Key Features about the QX80

KEEP YOUR VIDEOS SHORT

If you'll be creating a Reel, try to keep your video length between 15 – 45 seconds so that people are more likely to watch until the end.

CAPTURE ATTENTION QUICKLY

Put the most compelling part of your video at the very beginning to grab interest. We suggest you do this within the first three seconds. Bonus points if the car is included from the get-go!

DESIGN FOR ACCESSIBILITY

People choose to watch videos with sound off in many situations, such as in public places. Use text and graphics and use captions whenever possible.

PRIORITIZING UNIQUE FEATURES 

This can make for more interesting content. We’re excited for your audience to learn more about the INFINITI QX60. The fact sheet here above is chock-full of unique and cutting-edge features that we’d love to see included in your content – which hopefully will make for a more interesting post for your audience! 

Best Practices

We can't wait to see what you capture during your road trip. As discussed, your deliverables include:

•	1x in-feed post (Reel or Carousel) showcasing your road trip journey, including a minimum of one image of your car
•	1x story set (3-4 frames), posted during your trip

Please remember to tag @INFINITIcanada and use #INFINITIWinterGetaway as the approved hashtag in your post(s).

If you have any questions about brand guidelines or content specifics, please don't hesitate to reach out to your agency contact.

Deliverables

INSTAGRAM REEL

Questions regarding your car

Questions regarding your car pick-up/ drop-off

Question regarding your content, brand guidelines or deliverables

Questions regarding your trip

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INFINITI Canada

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ABOUT INFINITI

CONTENT CREATION GUIDELINES

Capturing Content - Examples

NEED HELP?

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