Islam ElDessouky
I'm a Brand Architect and Creative Strategist. i believe that every business asset depreciates. Creativity is the only one that compounds.
Islam ElDessouky Instagram
Islam ElDessouky Instagram
Islam ElDessouky Email
Islam ElDessouky Email
Islam ElDessouky YouTube
Islam ElDessouky YouTube
Islam ElDessouky X
Islam ElDessouky X
Islam ElDessouky LinkedIn
Islam ElDessouky LinkedIn
Advertising Should Be More like Skateboarding, “Compete Ferociously but Help Each Other Up”, Says Coca-Cola’s Islam ElDessouky | LBBOnline
Advertising Should Be More like Skateboarding, “Compete Ferociously but Help Each Other Up”, Says Coca-Cola’s Islam ElDessouky | LBBOnline
Advertising Should Be More like Skateboarding, “Compete Ferociously but Help Each Other Up”, Says Coca-Cola’s Islam ElDessouky | LBBOnline
Little Black Book, The brand’s global VP of creative strategy and content reveals the ethos behind great success and what makes a fruitful business partnership, alongside Laurent Ezekiel, global CEO at agency partner WPP Open X who says “Coca-Cola was already in my blood”, reports LBB’s Sunna Coleman
Islam ElDessouky, Susan Credle, and Brent Smart Join The Monthly Cut’s Inaugural Creative Council | LBBOnline
Islam ElDessouky, Susan Credle, and Brent Smart Join The Monthly Cut’s Inaugural Creative Council | LBBOnline
Islam ElDessouky, Susan Credle, and Brent Smart Join The Monthly Cut’s Inaugural Creative Council | LBBOnline
Little Black Book, Tara Ford, Chris Beresford-Hill and Taj Critchlow also part of the new creative excellence initiative from Little Black Book and The Immortal Awards
The Immortal Awards Announces 2024 US Jury Lineup | LBBOnline
The Immortal Awards Announces 2024 US Jury Lineup | LBBOnline
The Immortal Awards Announces 2024 US Jury Lineup | LBBOnline
Little Black Book, Coca Cola’s Islam El Dessouky, Droga5’s Pelle Sjoenell, and Design Army’s Pum Lefebure among those to feature on this year’s US jury at Little Black Book’s global advertising award, supported by Chelsea Pictures
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GLOBAL VICE PRESIDENT CREATIVE for COCA-COLA™ Islam’s conviction is that Storytelling is a Super Power, once harnessed authentically and consistently it drives Brands to penetrate culture and become part of people's lives. He has been the driving force behind some of Coca-Cola's most successful, awarded, and impactful campaigns whether globally or regionally. His obsession with creating genuinely clutter-breaking work has seen him rise through the ranks at the Coca-Cola Company, from Brand Manager on Sprite for the Middle East to now leading globally the Creative & Content of Coca-Cola™. He is driven by ideas that achieve results, an approach that has seen his work awarded both creatively and strategically, in the region and across the world. He is Egyptian, a lover of history, BBQ, and a passionate fan of Basketball, Sneakers, and Hip-Hop music.
LinkedIn
Cannes Lions "Brand of the Year" 2024
Cannes Lions "Brand of the Year" 2024
Cannes Lions "Brand of the Year" 2024
NYF Jury Reflections
NYF Jury Reflections
NYF Jury Reflections
Excited to share this week’s Jury Reflection from our amazing 2024 Executive Jury member, Islam ElDessouky, Global VP of Creative at The Coca-Cola Company. Hear Islam articulate why awards are more than just accolades and share valuable insights on creativity, teamwork, and setting standards that define success. Don’t miss this inside look! | 25 comments on LinkedIn
“I am a boy striving hard to make his momma proud”, a statement he boasts with pride on his socials, honoring the promise he made to his late mother.
“I am a boy striving hard to make his momma proud”, a statement he boasts with pride on his socials, honoring the promise he made to his late mother.
“I am a boy striving hard to make his momma proud”, a statement he boasts with pride on his socials, honoring the promise he made to his late mother.
Undoubtedly proud she most definitely would be. In his strive for her pride, he outdid himself and made us all.
The CLIOS 25
The CLIOS 25
The CLIOS 25
We are excited to announce the 2025 #ClioAwards Creative Business Transformation, Commerce, Effectiveness & Strategy Jury: Tiffany Rolfe (she/her), Islam ElDessouky, Jo Shoesmith, Dr. Rebecca Swift, Scott Larson, Marcia Esteves, Till Diestel, Nino Goldberg, and Marcia Aguirre! Explore the full jury: https://lnkd.in/e8qDcbeV
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Connect with me
Connect with me
Connect with me
"I am a boy striving hard to make his momma proud" I live to fulfill this promise to my… · Experience: The Coca-Cola Company · Location: Atlanta Metropolitan Area · 500+ connections on LinkedIn. View Islam ElDessouky’s profile on LinkedIn, a professional community of 1 billion members.
Why KINDNESS is a Superpower
Why KINDNESS is a Superpower
Refresh your Galaxy : Coca-Cola x starwars
Refresh your Galaxy : Coca-Cola x starwars
Refresh your Galaxy : Coca-Cola x starwars
Timeless meets Timely - Speed of Culture Podcast Episode
Timeless meets Timely - Speed of Culture Podcast Episode
Podcast
·
Podcast
Timeless meets Timely - Speed of Culture Podcast Episode
The Speed of Culture Podcast · Episode
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Coca-Cola: Cannes Creative Brand of Year
Coca-Cola: Cannes Creative Brand of Year
Listen to The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky from Future Proof. Coca-Cola's creative brilliance was celebrated at Cannes last year. In this Future Proof Podcast with Islam El Dessouky, Global VP of Creative Strategy and Content Lynne Deason explores what it is that gives Coca-Cola campaigns their real magic and fizz. This unmissable, inspiring and enjoyable conversation covers topics that anyone focussed on creating effective advertising today needs to master. Creating Emotional Connections: the art of crafting advertising that resonates emotionally and leaves a lasting impactEmotion alone isn't enough: why brand centricity isn't a nice to have and how to achieve itBuilding Brand Consistency: how to maintain brand authenticity and consistency across diverse markets and cultural contexts.Leadership: what it takes to be an inspiring and effective leader in today's dynamic marketing landscape.
Exclusive: Coca-cola VPs tips to young creatives - Pubity
Exclusive: Coca-cola VPs tips to young creatives - Pubity
Exclusive: Coca-cola VPs tips to young creatives - Pubity
In an exclusive new interview, Coca-Cola Global VP Islam ElDessouky tells Pubity about his top tips for young creatives, alongside Share a Coke's return.
‘When you have 138 years under your wing, your brand can go two ways’
‘When you have 138 years under your wing, your brand can go two ways’
‘When you have 138 years under your wing, your brand can go two ways’
The team behind Coca-Cola's Grand Prix-winning Recycle Me campaign talk legacy, bravery and traditional media
How Islam ElDessouky Keeps Coca-Cola's Marketing Popping
How Islam ElDessouky Keeps Coca-Cola's Marketing Popping
How Islam ElDessouky Keeps Coca-Cola's Marketing Popping
The global VP of creative strategy and content has been leaning into AI and OOH to engage Gen Z consumers with the soft-drinks giant
ElDorado Festival - Keynote
ElDorado Festival - Keynote
ElDorado Festival - Keynote
Creative Effectiveness judging at Cannes Lions 2024: The inside story
Creative Effectiveness judging at Cannes Lions 2024: The inside story
Creative Effectiveness judging at Cannes Lions 2024: The inside story
Coca-Cola’s Olympics packaging through the ages
Coca-Cola’s Olympics packaging through the ages
Coca-Cola’s Olympics packaging through the ages
We explore the brand’s 96-year relationship with the Olympics and the approach to this year’s can design
Coca-Cola Recycle Me ♻️
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
Adweek Episode about Coca-Cola Foodmarks
Adweek Episode about Coca-Cola Foodmarks
Podcast
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Podcast
Adweek Episode about Coca-Cola Foodmarks
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TITANIUM 🦁
TITANIUM 🦁
TITANIUM 🦁
Clutch 🏀
Clutch 🏀
Aliens built the Pyramids
Aliens built the Pyramids
خيار و صبار ⚽
خيار و صبار ⚽
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