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Forbes 30 Under 30 2025: Marketing & Advertising

From sauna socials to run clubs: Are community event leaders the new influencers?

24 Gen Zers to watch in marketing and advertising

5 influencer marketing predictions for the second half of 2025

Why brands are turning to local leaders—not just social stars—to build trust and connection

Should brands fear the ‘underconsumption core’ trend, or lean into it?

The 10 Beauty Brands That Ruled Among Gen Z This Summer

Want Monday off every week? This firm has been doing just that

Can Gen Z advisory boards help brands stay relevant? - The Hustle

McDonald’s won over Gen Z by bringing back Grimace

Hinge Launches Phonebook to Encourage Gen Z to Connect IRL for Global Day of Unplugging

The Screen Time You Shouldn't Feel Bad About

How Gen Z became so nihilistic about money

HINGE’S PHONEBOOK IS A GUIDE FOR GEN ZERS LOOKING TO UNPLUG

Abercrombie Won by Leaving Teens Behind. Sibling Brand Hollister Is Taking the Opposite Approach.

Fast Company feature!

WSJ: More Chicken, Lighter Beer, Pink Drinks: Companies Craft New Products for Gen Z Tastes

People Want More Protein. Even at Dessert.

Managing Gen Z: Fast Company’s 142-point guide for leaders

No job? No shame. Younger workers are opening up about unemployment.

NYT: Lawmakers Want to Ban TikTok. Here’s What Users Say Is at Stake.

6 Things Gen Z Want From Their Employers To Flourish In Their Careers

BBC: How Gen Z are disrupting the definition of ‘prestigious’ jobs

What’s the deal with ‘lazy girl jobs’? (Hint: It’s not laziness.) - The Boston Globe

Gen Z Pivots from Accounting, Pursues Creative Freedom and Entrepreneurship

Gen Z Fast Food Trends Are Not Looking Good For Big Chains

How Gen Z Entrepreneurs are Reshaping Workplace Dynamics

Fast Company: The definitive ranking of 2023’s best and worst branding

Digiday: Why Spotify makes Wrapped its annual marketing moment

Inc Magazine: Brands are Hiring Gen-Z Advisory Panels to Help Them Appeal to Younger Demographics. Is It Worth It?

Report: As Gen Z Ups Screen Time, Their Sadness Stats Rise

Forget About Labor Trends: Here’s What’s Important to Gen Z Workers

Here's what the major platforms Meta, Digiday: TikTok, Twitter, others are likely wishing for this holiday season

Business Insider: Advertisers have long struggled to capture Gen Z's attention. Here's how brands can cut through the noise using online education tools.

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