Circular Fashion. Cultural Identity. Inclusive Growth.

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No 133, Alpha House, Opposite Church of Jesus Christ of the Latter Day Saints, Sango Eleyele Road, Ibadan.

Ibadan Office 

Atinuke Smith is a Nigerian fashion entrepreneur and sustainability advocate redefining the intersection of circular economy principles and African fashion.

As Founder of DatinaDesigns, she leads a resource-efficient fashion brand that integrates textile waste recovery, upcycling, and inclusive production systems into its core business model. Her work challenges the linear “produce–consume–discard” structure of mainstream fashion by demonstrating how circularity can be commercially viable within emerging markets.

Tinu’s approach is both environmental and economic. Through intentional design for longevity, material reclamation, and value recovery from textile offcuts, she is building a regenerative fashion ecosystem rooted in cultural identity and responsible production.

Beyond product innovation, she is deeply committed to inclusive growth. Through her fashion training hub, she equips underserved women with technical and entrepreneurial skills in sustainable garment production.

Meet The Founder

DatinaDesigns is an Afrocentric ready-to-wear fashion brand based in Nigeria, redefining how African fashion participates in the global circular economy.

Founded on the belief that fashion should create value without creating waste, the brand operates a resource-conscious production model that integrates circular design principles, textile recovery, and inclusive skills development.

In a fashion ecosystem where fabric offcuts and unused textiles are routinely discarded, DatinaDesigns transforms waste into opportunity. Production remnants are repurposed into accessories, reconstructed garments, and new design expressions. Vintage Ankara and ceremonial fabrics are upcycled into contemporary silhouettes, extending material lifecycles while preserving cultural identity.

At the core of the brand is a commitment to longevity over disposability. Each piece is intentionally designed to be timeless, versatile and durable—challenging the fast-consumption model and promoting mindful ownership.

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DatinaDesigns

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DatinaDesigns

Circular Fashion. Cultural Identity. Inclusive Growth.

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