@competitivetoday
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đđđđđđđ â Competitive Today
đđđđđđđ â Competitive Today
We position your business as a new industry benchmark for customer value â so even your competitors will want to buy from you
đŹđ˘đ¨đ§đ¨đđ â Competitive Today
đŹđ˘đ¨đ§đ¨đđ â Competitive Today
So gut positioniert sein, dass selbst die Wettbewerber bei Dir kaufen wollen. Mit diesem Prinzip setzt Daniel G. Bieber neue MaĂstäbe in der strategischen MarkenfĂźhrung und räumt mit veralteten Positionierungs-Mythen auf. Anhand messerscharfer Praxisbeispiele zeigt er LĂśsungen zu den folgenden Bereichen: 1. Echte Sogwirkung erzeugen â anstatt nur als âandersâ oder âeinzigartigâ zu gelten 2. Neue Preisstandards setzen â anstatt sich bestehenden Preislogiken unterordnen zu mĂźssen 3. Vertrieb fundamental revolutionieren â vom âĂberzeugenâ hin zur âSelf-Conversionâ, sodass Nachfrage und Dringlichkeit natĂźrlich entstehen 4. Fokus-Zwang bei der Positionierung lĂśsen Alles, wofĂźr das eigene Unternehmen steht, in einer zeitlosen, klaren Positionierung vereinen 5. Seine Positionierung "veräuĂern" und "lizenzieren" kĂśnnen Die eigene Positionierung in ein skalierbares Business-Asset verwandeln â das neue Monetarisierungspotenziale erschlieĂt und an Dritte veräuĂert werden kann.
đđđđđđđ â Competitive Today
đđđđđđđ â Competitive Today
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