Bold Insight

Bold Insight

Full-service UX and human factors research agency

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Download: HFE studies in Asia Quick Guide (PDF)
Case study: Drive feature adoption on treadmill
News: Bold Insight to present at Nivan, a new Chicago innovation conference
News: Bold Insight presents AI guidance for multilingual global research during EPIC Learning Week
News: Bold Insight to present techniques to improve research communication at UXinsight Festival - Bold Insight
HFES HCS Event: Bold Insight covers global research, Asia HFE, and FDA strategy at the 2026 HFES HCS
Publication: Patient-focused development of biopharmaceutical products
Blog: Generative AI is rewriting user expectations
Blog: The real gold rush in autonomous vehicle rideshare is the ecosystem
Visit the UX Magic 8 Ball
News: Bold Insight team contributes to long-awaited ANSI/AAMI HE75:2025 update
News: Global forum on the human factor in AI
News: Bold Insight challenges innovation myths
New partnership! Bold Insight partners with Seoul National University Bundang Hospital to support US market access for Korean med dev mfrs
Podcast: Prototyping AI in Live Research with Bold Insight & Panasonic Well
News: Agile4Vets awarded VA’s IHT 2.0 contract to transform Veteran healthcare services - Bold Insight
News: Bold Insight to present with Panasonic Well on LLM interactions at EPIC2025 in Helsinki - Bold Insight
Blog: Three things Taylor Swift can teach us about UX
Blog: Embracing design for multi-user households
Blog: Crafting research reports that drive real change
News: Bold Insight to instruct EPIC tutorial on AI research tools
Download: AI-UX Activity Book
News: Bold Insight examines GenAI and ethnographic research during virtual EPIC session
News: Bold Insight presents at CRUX by User Interviews
News: Bold Insight to present on AI translation at UXinsight Festival
Blog: 5 tips for designing AI-enabled SaMD that HCPs trust
News: Bold Insight presents with ICU Medical, Stryker, Genentech, and Abbvie at the HFES Healthcare Symposium
Blog: Why UX people make great strategy consultants
Download: AI-UX Mind Map
Blog: HF testing for OTC drugs and non-prescription medical devices
News: Bold Insight to present at AI for Developing Countries Forum
Blog: What the history of HF tells us about the future of our industry
Podcast - AI for local business
News: Bold Insight to empower FemTech startups at GIANT Health event
London Meetup | EPIC Redux: AI Meets Human - Who's Really in Charge? (Nov 26)
News: Bold insight to lead accessibility discussion at UX Masterclass in Dubai
National Coming Out Day - Resources
Suicide Prevention Month
Blog: Moderation vs. facilitation in UX research
News: Bold Insight to present on AI at STRAT USA 2024
Free report: What is the role of AI in medical device development and patient care
News: Bold Insight to present on AI research in African contexts at EPIC2024
Blog: FDA's PCCP is a game changer for AI-enabled medical device software
Blog: Essential leadership skills for navigating complex user research projects
Global insights: Navigating the latest guidance in China for medical device human factors research
Blog: UX for ecosystems 
Blog: Boost in-vehicle user satisfaction with a dual-track development approach
Blog: Diversity in research and why it matters
Blog: How superior UX transforms automotive brand perception and loyalty
Blog: How to build a mobile lab for in-car UX research
Blog: Elevate your product design to include all genders and sexualities
Blog: 3 steps to successful on-the-road UX research
Blog: Integrating FDA's cybersecurity guidance into med device HFE processes
Blog: 3 ways UX research supports accessible product design
Blog: User-centric design for business success
Publication: JMIR article, Improve Walking in the Chronic Stroke Population
Publication: Improving medical device usability by reducing complexity using a novel predictive models-based user interface assessment tool
Blog: Leveraging knowledge tasks in healthcare UX and human factors research
Blog: 3 considerations for accessible in-car UX research sessions
Blog: FDA reveals focus areas for forthcoming guidance on AI products
Blog: Fostering collaboration between HF practitioners and interdisciplinary teams
News: Bold Insight to launch AI research project at the 2024 HFES Health Care Symposium
Download our global AI in UX research study
Blog: Harnessing UX research to empower children and enhance parental controls online
Blog: Revolutionising women's health: The power of Femtech and inclusive design
Blog: Follow this framework to ensure your SaMD conforms to HF standards post-release
Blog: AI Governance
Blog: Decoding the UX of CUI
Blog: GenAI at the inflection point: Navigating the third wave
Blog: Five steps to successfully onboard diary study participants
Blog: The role of AI in transforming the car-buying experience
Blog: The future of automotive infotainment
The Bronzeville Origins of Black History Month
News: Yale University to feature Bold Insight’s Korey Johnson as human factors expert
YouTube | Webinar: Embracing AI tools in UX research
UX Institute | AI & UX podcast
Podcast
PSQH Podcast | Ensuring Patient Safety During the Medical Device Research Process
Our research facilities
Fortune Best Workplaces for Women™ 2023
Packaging Digest | 3 Tips to Consider Before Freezing Packaging Design During Human Factors Research
Blog: The value of the daily fieldwork debrief
Blog: Context, accents, and privacy: Overcoming hurdles of AI translation tools in global UX research
Blog: Generative AI in UX research: what are the risks and rewards?
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