Simple from the outside, complex under the hood
One of the biggest challenges we encountered is being able to effectively, visually and quickly demonstrate the technical smarts behind a seemingly straight-forward tool. We didn’t want to overwhelm our audience with excess detail on first meeting, but we’re also really proud of the tech behind our product, in a category we created.
Dan admits that the design team “had a tough time creating imagery and video assets to explain how Linktree works, without assuming prior knowledge from the site’s visitors”. But we knew communicating the product’s function had to be front and centre.
What Dan, and our creative director Nick Humphreys, came up with is a series of animations which educate our visitors on:
- How many different types of content can go onto a Linktree
- How many different places a Linktree can be used
We exist to streamline our users’ online ecosystems, the site graphics are designed to communicate how Linktree unifies the fragmented digital landscape. Knowing that Linktree is a global product, we removed, where possible, content reliant on language to communicate features and purpose. The result is colourful, abstracted animations that can speak to the entire spectrum of our audience.
Accessible and contextualized
We are advocates for a more inclusive and accessible internet, available to everyone – it’s why Linktree will always have a free offering. In research for the new site, we went deep on getting to know about accessibility issues. “It has been really enlightening”, says Nick, “and we’ll be working our learnings into future product updates too.”
For the new site, we made sure that text is legible and navigation is clearly visible. We tested to ensure the important visual elements have sufficient contrast for visually-impaired visitors and that alt-text is written into the code of the website to aid people who use screen reading tools.