Ayal Pascal
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Ayal Pascal LinkedIn
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Ayal Pascal Substack
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Ayal Pascal Website
Beauty Independent : Expert Interview | Why Oddity’s Stock Plunged 50% And What It Means For Other Brands
Beauty Independent : Expert Interview | Why Oddity’s Stock Plunged 50% And What It Means For Other Brands
Oddity Tech stock dropped 50% after a Meta algorithm change disrupted its Try Before You Buy customer acquisition strategy.
Read Beauty MarketingIQ (#32 Substack Bestseller)
Read Beauty MarketingIQ (#32 Substack Bestseller)
Read Beauty MarketingIQ (#32 Substack Bestseller)
Get the most powerful tactics from successful beauty brands - 1 new tactic, every week. Click to read Beauty MarketingIQ, by Ayal Pascal I Beauty Marketing, a Substack publication with hundreds of subscribers.
Interview - Beauty Is Your Business
Podcast
·
Podcast
Interview - Beauty Is Your Business
Podcast Episode · Beauty Is Your Business - beautytech and beauty innovation · 29 January · 24min
COSMOPROF | Moderator: The Future of Skincare
COSMOPROF | Moderator: The Future of Skincare
Earned by CreatorIQ Podcast appearance
Earned by CreatorIQ Podcast appearance
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
CreatorIQ Panel: How Indie Brands Win With Creators
CreatorIQ Panel: How Indie Brands Win With Creators
This session explores how indie beauty brands are rewriting the playbook on creator marketing by prioritizing authentic relationships, community co-creation,...
THE K BEAUTY SCIENCE
THE K BEAUTY SCIENCE
At the Cosmoprof Asia “Beauty Innovation 2025” panel, one message resonated clearly: true beauty innovation is no longer defined by novelty, but by real proble
Brands Defining the Future of Beauty
Brands Defining the Future of Beauty
Meet the FUTURE50 2025, a curated list spotlighting innovative brands, retailers, and concepts transforming the global beauty and wellness industry.
Driving Growth with TikTok Creators: Inside the Success of the World’s Top Brands
Driving Growth with TikTok Creators: Inside the Success of the World’s Top Brands
Glossy: "Why dating apps are the new hot spot for beauty brand marketing"
Glossy: "Why dating apps are the new hot spot for beauty brand marketing"
Allies of Skin, the science-forward skin-care brand founded in 2016, spent six years developing its SPF, launched in May. As a result, the brand had ample time to think about how to promote the launch. "[Your relationship with SPF] is the most important relationship you'll have in your skin-care routine. We can sell the best serums and create the best moisturizers, but it doesn't matter if you don't wash your face properly and use SPF — those are the two non-negotiables," said the brand's founder and CEO, Nicolas Travis.
BeautyMatter: The Rise of Allies of Skin
BeautyMatter: The Rise of Allies of Skin
Allies of Skin founder Nicholas Travis on the product development and retail strategies that have made the Singaporean skincare brand a global success.
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