Question 1

What does "Grow Real" mean?

Accepted Answer

"Grow Real" means platforming & helping the right businesses.
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Other than just vetting for real alt-businesses of all sizes, we also provide extra support to new & micro alt-culture businesses to fight against AI, low-effort drop shippers, and bigger businesses.
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Support tools are still early-stage, more coming as we grow ourselves! Feel free to DM/email to find out more :D

Question 2

How are you helping new/micro business?

Accepted Answer

Through our Grow-real Aid! We believe in equity over equality when systemic barriers are still an issue. This is why we didn't wait till we're "big" to start our aid. 
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On top of FREE listing support (1 full year, then 50% off from year 2), the Grow-real aid also provides:

- Strategy workshops
- Tag acquisition guides & support
- Discounted brand & marketing work
- Grants & funds direction support

Question 3

What's the actual benefit of Alt.Able?

Accepted Answer

Every purchase here backs a real alternative business instead of someone who's just riding the look. And every seller who joins gets more than eyes on their shop: they get people actually rooting for them to grow plus our general business support.
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So it's less a marketplace, and more a support community. One where everyone's pulling in the same direction of combating commodification & creating a fair market.

Question 4

Do bigger/corporate brands get in too?

Accepted Answer

Yes, we are looking to on-board bigger businesses at a later stage. HOWEVER, we believe that brands with a bigger influence should be held at a tighter standard.
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On top of earning their tags like everyone else, bigger businesses will also need to go through a brand audit (separate from the standard brand check) & a media cleanliness trust-mark.
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Platform fee for bigger businesses will also be at a higher rate, feeding into the Grow-real Aid.

Question 5

How do I get listed?

Accepted Answer

If you're interested in getting listed, scroll down to contact us!
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New/micro-businesses gets FREE platforming for up to 2 years, and 50% off starting from year 3.

Question 6

What's "Know Real" about?

Accepted Answer

"Know Real" is the reason why Alt.Able exists:
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Alt-culture gets commodified & sold back by mainstream markets/owners without any real connection to the communities that made it. We exist to protect that authenticity.
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We are giving the community a real way to tell what's genuine in alt-culture: through Alt.Able brand & ethics vetted standards, not guesswork or aesthetics alone.

Question 7

What will you vet for?

Accepted Answer

Brand authenticity, commodification, plus a genuine brand fit audit.
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"Alt" should mean something real, not just a look, not just a style; no-matter the sub-culture.

Question 8

Why should I trust you?

Accepted Answer

Ironically? Because "trust me" isn't good enough!
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We're a social enterprise building the accountability in from day one: vetting, transparency & community input aren't add-ons, they're the structure.

Question 9

Do you take sides?

Accepted Answer

Yes. We're LGBTQ+ & minority-owned. Human rights will never be up for debate here.
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That said, education over exclusion, always. No hate speech, and no black-and-white thinking, full stop.

Question 10

How can I be involved?

Accepted Answer

Join our public committee through joining our public votings on Reddit, Instagram, Facebook, or Tiktok!
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If you're a seller or an artist, contact us to get listed or for collabs!

Question 11

What is "Shop Real"?

Accepted Answer

"Shop Real" is where knowing becomes doing!
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The directory that connects you directly with businesses that meet Alt.Able's vetted standards. AKA you can find and support genuine alt-culture, not just recognize it!

Question 12

How do I know a business is legit?

Accepted Answer

No matter their size, all businesses in the directory earn their tags through genuine vetting, not payment.
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We will also run a quarterly automated check to keep tag info current, so what you see isn't a one-time snapshot.

Question 13

What if a business failed a tag-vetting?

Accepted Answer

As long as they passed the brand check, they stay listed with no tags. We let them know why/what happened, and they can always try again.
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Bottom-line is we'd rather show you the full picture and let you decide than to quietly delete anyone from view without addressing it.

Question 14

Can I ask for a brand/business to be listed on Alt.Able?

Accepted Answer

Yes you can, please send the information in below in the "Request Listing".

Question 15

How does the directory work?

Accepted Answer

Filter & search by what matters to you: ethics-focused tags, general preferences like handmade/sustainable, or community-specific ones!
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Tags are always earned, not bought.

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