Paradox of creation in the AI driven digital age

Performed Authenticity | Linktree

In this AI driven digital world the fine line between what is real and what has been synthesised has begun to blur. My project, "Performed Authenticity" deals with the concept of authenticity and how it has become a product of a system of pattern recognition and mass reproduction.

I want to depict the fine line between authentic expression and performative display. Just as the meaning behind the concept of "Imperfect Design" was lost when flaws and imperfections began to be created intentionally, and when realness and relatability were no longer valued.

Similarly, certain forms of authentic expression get misinterpreted and absorbed into performative displays in this digital world where social media validation is valued more than the essence of one's expression. Real authenticity gets lost in the "sea of performance".

The outcome explores layered meanings of authenticity, individuality, and performance, all filtered through a media saturated, AI-influenced culture.

Project Concept 

A collection of images of the project outcomes and collaterals

Project Gallery

Join the Content Authenticity Initiative

An external global initiative that promotes tracking the origins of digital content.

Take action for Digital Authenticity

A quick guide to stay mindful online:

✅ Pause, think and question before you engage with content.
✅ Cross-check: is it real, or does it just appear to be real?
✅ Reflect on your visual literacy; how well can you distinguish authenticity from performance?
✅ Question before you follow a trend: does it mean something to you, or is the algorithm pushing you?
✅ Create more than you consume.
✅ Use AI as a tool to support your ideas, not replace them.

Digital Checklist

Performed Authenticity

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