Chris Ridley
I help brands maximise their ROI with data-driven automated marketing solutions
Chris Ridley Instagram
Chris Ridley Instagram
Chris Ridley YouTube
Chris Ridley YouTube
Chris Ridley LinkedIn
Chris Ridley LinkedIn
Chris Ridley Email
Chris Ridley Email
Chris Ridley X
Chris Ridley X
Hero Conf 2026 - PPC Purist Mindset
[SLIDES] The Death of a PPC Purist - Hero Conf UK - April 2026 - Chris Ridley - Speaker Deck
[SLIDES] The Death of a PPC Purist - Hero Conf UK - April 2026 - Chris Ridley - Speaker Deck
There was a time when being a PPC Purist was a badge of honour for me; mastering match types, obsessing over CPCs, and living for the perfect account st…
[FREE COPY] Evoluted's ROI & Breakeven ROAS Calculator
[FREE COPY] Evoluted's ROI & Breakeven ROAS Calculator
Access Google Sheets with a personal Google account or Google Workspace account (for business use).
Let's Connect!
☕️ Book a 15-Minute Chat with Me
☕️ Book a 15-Minute Chat with Me
Chris Ridley - Evoluted | Certified B Corp™ | LinkedIn
Chris Ridley - Evoluted | Certified B Corp™ | LinkedIn
Let's Work Together
Let's Work Together
Case Studies
113% Search Revenue Growth for leading Ice Hockey retailer
113% Search Revenue Growth for leading Ice Hockey retailer
With ambitious growth targets and the need to balance organic and paid search efforts, Puck Stop turned to Evoluted for support.
Evoluted X Supplement Hub
Evoluted X Supplement Hub
Nightcap Group: From Stalled Ads to Scalable Growth
Nightcap Group: From Stalled Ads to Scalable Growth
See how we we delivered on Nightcap's ambitious target CPA and ROAS. All while exceeding every KPI along the way!
Achieving triple-figure growth and 63% lower cost-per-lead for global events provider
Achieving triple-figure growth and 63% lower cost-per-lead for global events provider
Refreshed long-term campaigns for Outside
Refreshed long-term campaigns for Outside
Leads boosted by 120% for Mortgage 1st
Leads boosted by 120% for Mortgage 1st
90% sales boost for Doordeals
90% sales boost for Doordeals
Search Cannibalisation Management
[Video] Hero Conf Talk - How to eliminate search cannibalisation and maximise ROI - Chris Ridley
[Video] Hero Conf Talk - How to eliminate search cannibalisation and maximise ROI - Chris Ridley
Recorded at brightonSEO April 2025.How do you solve a problem like traffic cannibalisation between Organic and Paid Search?How do you ensure your search ads ...
[Deck] Stop paying twice: how to eliminate search cannibalisation and maximise ROI - BrightonSEO x HeroConf UK April 2025
[Deck] Stop paying twice: how to eliminate search cannibalisation and maximise ROI - BrightonSEO x HeroConf UK April 2025
This talk is ideal for marketers of all backgrounds who are looking to align their Paid Media and Organic Search strategies to boost efficiency and maxi…
[Free Tool] Using SEOmonitor to minimise Paid Search cannibalisation – SEOmonitor
[Free Tool] Using SEOmonitor to minimise Paid Search cannibalisation – SEOmonitor
[Setup Guide] Stop Paying Twice: A Free Tool To Eliminate Search Cannibalisation
[Setup Guide] Stop Paying Twice: A Free Tool To Eliminate Search Cannibalisation
[Article] PPC Hero - How to eliminate search cannibalisation and maximise ROI
[Article] PPC Hero - How to eliminate search cannibalisation and maximise ROI
[Playbook] Using SEOmonitor to minimise Paid Search cannibalisation – SEOmonitor
[Playbook] Using SEOmonitor to minimise Paid Search cannibalisation – SEOmonitor
Data Analysis & Measurement
[Video] How to bake business objectives into your KPIs and Account | Chris Ridley | PPC Zone July 2024
[Video] How to bake business objectives into your KPIs and Account | Chris Ridley | PPC Zone July 2024
Chris Ridley is Head of Paid Media at Evoluted. After nearly 10 years in the hospitality industry learning about customer service, personnel management and t...
[Article] PPC Live UK - The Power of Accurate KPIs
[Article] PPC Live UK - The Power of Accurate KPIs
Learn how to set marketing KPIs that genuinely align with business goals, ensuring effective collaboration between agencies and clients
Stress-Free PPC Site Migration
[Video] brightonSEO - A guide to PPC migrations - Chris Ridley
[Video] brightonSEO - A guide to PPC migrations - Chris Ridley
Recorded at brightonSEO September 2023.Whenever people hear the words "Site Migration", they instantly think of SEO. While SEO plays an important role in Sit...
[Deck] Sheffield DM - My Stress-Free PPC Site Migration Tool
[Deck] Sheffield DM - My Stress-Free PPC Site Migration Tool
1 My secret to a stress-free PPC site migration
[Free Tool] PPC Site Migration Bulk Edit Tool
[Free Tool] PPC Site Migration Bulk Edit Tool
Performance Max
PLU: Google Ads Performance Max
[Video] The comet that killed the PPCers?! - 29th September 2022
[Video] The comet that killed the PPCers?! - 29th September 2022
[Deck] The comet that killed the PPCers?! - 29th September 2022
[Deck] The comet that killed the PPCers?! - 29th September 2022
Optmyzr's Unlevel: Performance Max
[Video] Understand It, Optimize It - 21st September 2022
[Video] Understand It, Optimize It - 21st September 2022
[Deck] Understand It, Optimize It - 21st September 2022
[Deck] Understand It, Optimize It - 21st September 2022
SheffDM: Google Ads Performance Max
[Deck] The Future of Google Ads!? - 7th July 2022
[Deck] The Future of Google Ads!? - 7th July 2022
Podcast Appearances
[Audio] EP312 - Account Structure and AI with Chris Ridley
[Audio] EP312 - Account Structure and AI with Chris Ridley
#ppcchat Anu Adegbola chats with Paid Search expert Chris Ridley (https://www.linkedin.com/in/chris-ridley/) , about account structure and AIQ1. Does Account...
[Video] EP340 - How Ignoring Red Flags Cost Us ft Chris Ridley (video)
[Video] EP340 - How Ignoring Red Flags Cost Us ft Chris Ridley (video)
In this episode of PPC Live The Podcast, Anu Adegbola welcomes Chris Ridley, a paid media team lead at Evaluted, to discuss the importance of recognizing red...
[Video] Search With Candour - This Google Ads Tool Uses SEO Data to Save You Money | Chris Ridley
[Video] Search With Candour - This Google Ads Tool Uses SEO Data to Save You Money | Chris Ridley
[Video] Optmyzr - How Chris Ridley of Evoluted Built the Award-Winning PPC Campaign That Boosted ROI 27x | ALM 9
[Video] Optmyzr - How Chris Ridley of Evoluted Built the Award-Winning PPC Campaign That Boosted ROI 27x | ALM 9
[Video] Marketing O'Talk - Performance Maxterpiece! Creating, Optimizing, & Reporting Google Performance Max Campaigns
[Video] Marketing O'Talk - Performance Maxterpiece! Creating, Optimizing, & Reporting Google Performance Max Campaigns
About Me
[Sponsor Me] I'm running the 2026 London Marathon on behalf of parkrun Global
[Sponsor Me] I'm running the 2026 London Marathon on behalf of parkrun Global
Help Chris Ridley raise money to support parkrun Global
[Video] Optmyzr - Fast-Tracking Your Career In Paid Media w/ Chris Ridley
[Video] Optmyzr - Fast-Tracking Your Career In Paid Media w/ Chris Ridley
Chris Ridley got his start in PPC advertising not too long ago and has quickly risen through the ranks. We spoke to him about his experience navigating Googl...
My BrightonSEO Speaker Profile
My BrightonSEO Speaker Profile
#PPCChat Spotlight - Meet Chris Ridley [Feb 2022]
#PPCChat Spotlight - Meet Chris Ridley [Feb 2022]
Marketing O'Clock's 2022 MOST INFLUENTIAL PPCer - Chris Ridley
Marketing O'Clock's 2022 MOST INFLUENTIAL PPCer - Chris Ridley
Digital E-A-T's Profile: Chris Ridley
Digital E-A-T's Profile: Chris Ridley
Follow me on Strava
Follow me on Strava
Google Ads For Beginners
The Most Common Mistakes Beginners Make In Google Ads [YouTube]
The Most Common Mistakes Beginners Make In Google Ads [YouTube]
Senior PPC Executive, Chris Ridley lists the most common pitfalls for beginners in Google Ads.Whether you are new to Google Ads or looking for some expert ad...
Google Ads Scripts
Google Ads Script: Auto-generate Responsive Search Ads + apply a label
Google Ads Script: Auto-generate Responsive Search Ads + apply a label
/******************************************************************************* * Date Created: N/A * Date Last Updated: 27.01.22 * * Author: unknown - Label addition added by Tom Beckerle * * * Description: * Automatic RSA Adder * This script adds responsive search ads to ad groups that do...
Wellbeing & Mental Health
My Recommended Mental Health & Wellbeing Tools
@C_J_Ridley
My Recommended Mental Health & Wellbeing Tools
My Top Tips For Looking After Your Wellbeing Without Breaking The Bank [Instagram]
My Top Tips For Looking After Your Wellbeing Without Breaking The Bank [Instagram]
Explore other Linktrees
Boze vs The World
@bozevstheworld
jimgaffigan
@jimgaffigan
Raedio
@raedio
arianagrande
@arianagrande
Demi Lovato
@demilovato
Katie Lynn
@katielynnteaches
gigglysquad
@gigglysquad
Aimee Kelly
@byaimeekelly
Bits & Bites Blog
@bitsbitesblog
Hannah Kosh
@hannahkosh
previous
next
Discover more
See all
@animwaa_x
@JUSTICEFOREDDIEDUNGAN
@trafegodeideias
@Jbkidd23
@Mhxtonks
@joaogranadoimoveis
@Hexgirldesigns
@frede
@engineeracdemy
@datagreen
@andoverlife
@rizkiihsan048
@rayestrellaca
@moone.ch
@schoolfundr
@batatakings
@apasesores
@thegiftedbakery
@dspte.prod
@Jtheetruthh
@bader_radkraftwerk
@rashfayoke
@eurekaonko
@alvistaofficial
@pissaps
@kogextbrand
@pumcnh
@blacklightmobiledetail
@mariaparrarestaurante
@lagabrielaperez
@Dizaouvt
@manladyladyman
@FonSensei
@RCPCM
@boxcross_store
@SIMBODEBEK
@Minato__
@seoulskinrd
@nwekeaustin79
@leoparadox10
@tiagoguimaraes_adv
@test696969
@suchart.t
@Mutiaratoursofficial
@Antho_1baby
More from Linktree
Products
Link in bio + tools
Manage your social media
Grow and engage your audience
Monetize your following
Measure your success
Templates
Marketplace
Learn
Resources
How to use Linktree
Pricing
Link in bio + tools
Link in bio
Customize your Linktree
Link shortener
Create trackable, shareable short links
QR code generator
Turn links into scannable QR codes
Canva Background Editor
Import your custom designs from Canva into your profile
Linktree for every social platform
Grow and engage your audience everywhere
Instagram
TikTok
LinkedIn
X
Manage your social media
Schedule and auto-post
Hands-free, hassle-free social media planning
Instagram auto reply
Automated replies and DMs triggered by comments
AI content & caption generator
Instant AI-powered post ideas and captions
Hashtag generator
Trending hashtag suggestions for better reach
Social integration for every social platform
Plan, auto post, and share across all platforms
Instagram
TikTok
Facebook
Pinterest
LinkedIn
Threads
Youtube
Grow and engage your audience
Collect leads with contact forms
Turn visitors into subscribers
Manage and activate your audience
Organize, tag, and track contacts
Send contacts to email tools
Sync with Mailchimp, Klaviyo, Kit & more
Monetize your following
Earn with a Linktree Shop
Sell products and earn commission
Sell an online course
Create and sell your expertise easily
Host digital products
Sell digital products and build your email list
Earn by hosting sponsored links
Share brand offers and earn for every sign-up or sale
Get rewarded for growing your Linktree
Earn points, level up and unlock cash bonuses
Booked and paid, easily
Offer sessions and earn from your expertise
Measure your success
Social + link analytics
Track clicks, engagement and audience insights
Resources
Read our blog
All the latest tips, tricks and growth strategies
Success Stories
Real people, real results on Linktree
How to use Linktree
Linktree Help Centre
Get answers, guides and support