@MyTrueNORTHUK
Scale & Exit Mentor helping Accidental Business Owners escape overwhelm, systemise for freedom and addazero to their business value using the Freedom Technique.
Links
Shop
#addazero Game Changer
#addazero Game Changer
#ADDAZERO Game Changer is a half-day event in Warrington for owners ready to play a bigger game
START HERE
Get your Business Freedom Score (FREE)
Get your Business Freedom Score (FREE)
In less than 5 minutes, learn your Business Freedom Score and how to break free from being the bottleneck in your own business
How to Break Free from Pricing Prison | Free Guide for Business Owners
How to Break Free from Pricing Prison | Free Guide for Business Owners
Struggling with underpricing and shrinking margins? Download our FREE guide to break free from pricing prison and learn how to price confidently for profit.
Listen to The Accidental Business Owner Podcast
Listen to The Accidental Business Owner Podcast
Unlock the secrets to scaling your business with purpose, profit, and impact on the #ADDAZERO Podcast by My TrueNORTH. Hosted by award-winning business strat...
For Business Owners
About My TrueNORTH - And why that matters to You
About My TrueNORTH - And why that matters to You
UK's leading Ethical Coaching Company helping conscious business owners grow, scale & exit without compromise. Research-backed methodology with 10+ years of proven results.
How I help to Significantly and Sustainably Grow | Scale & Exit
How I help to Significantly and Sustainably Grow | Scale & Exit
Trapped in your business or need better systems? We have two proven journeys based on your revenue stage. Take your assessment to find the right pathway.
Why Founders Who Think Different Build Legacies
Why Founders Who Think Different Build Legacies
Consider working with Jay
Book a 90min 1:1 Business Freedom Technique
Book a 90min 1:1 Business Freedom Technique
Pillars of Progress (12 Session Programme)
Pillars of Progress (12 Session Programme)
A 12-session programme to improve operational efficiencies and strengthen your Marketing, Sales, Operations, Finance, and Team, enabling sustainable scaling.
A Taste of Freedom - (12 Session Programme)
A Taste of Freedom - (12 Session Programme)
1:1 Intensive Business Freedom Programme. Transform from a trapped business owner to a strategic CEO with systematic implementation.
Legacy - Grow | Scale | Exit (application only)
Legacy - Grow | Scale | Exit (application only)
Join the Community
Join the Accidental Business Owner Community
Join the Accidental Business Owner Community
Talk to me
Schedule a virtual coffee with Jay
Calendly
·
Mytruenorth
Schedule a virtual coffee with Jay
This Virtual Coffee is like our very own mini networking session.A relaxed chat to learn about each other and our work. I might be able to connect you with someone needing your services. You might know an accidental business owner who is overworked and underpaid, seeking some help to break free from
The #ADDAZERO trilogy (By Jay)
The Ultimate Guide to Sustainable GROWTH - Establishing Basecamp
The Ultimate Guide to Sustainable GROWTH - Establishing Basecamp
The definitive step-by-step guidebook written by an Entrepreneur for Entrepreneurs, teaching how to build a sustainably scalable business.
The Ultimate Guide to Sustainable SCALE - Scale to Summit
The Ultimate Guide to Sustainable SCALE - Scale to Summit
Within this book, I'll share: How to build on and leverage the principles taught within Establishing BaseCamp The additional responsibilities of an emerging CEO How to 'unlock' yourself from the business The magic of choice PLUS, I'll share an opportunity for you to become a Licensed #ADDAZERO Practitioner!
The Ultimate Guide to a Successful Exit – Living your Legacy
The Ultimate Guide to a Successful Exit – Living your Legacy
Social media
The Accidental Business Owner Podcast
The Accidental Business Owner Podcast
LinkedIn
LinkedIn
Most successful business owners don’t burn out because they’re weak, they burn out… · Experience: My TrueNORTH, The UK's leading Ethical Business Coaching Company · Education: University of Durham · Location: Warrington · 500+ connections on LinkedIn. View Jay Allen’s profile on LinkedIn, a professional community of 1 billion members.
YouTube
YouTube
Welcome to My TrueNORTH – The Ethical Coaching Company! I’m Jay Allen, a former British Army medic, 2× Global Entrepreneur Award winner, and business scale mentor. I now help conscientious owner‑managers grow sustainably and ethically. 📌 Helpful Links, Resources & Ways to Support the Show 👉 Take the FREE Business Freedom Assessment: www.mytruenorth.club/bfa 👉 Access all My TrueNORTH resources, platforms & social links: https://linktr.ee/MyTrueNORTHUK 🎧 Enjoying the Podcast? Here’s How You Can Support It If you’ve found value in this episode, the best way to support the show is to: ✅ Subscribe So you never miss an episode of The Accidental Business Owner Podcast. ✅ Share it with your network Other business owners might be struggling with the same challenges — your share could be the insight they need today. ✅ Leave a comment or review Your feedback helps more accidental business owners discover the show and get the support they deserve.
Join the Accidental Business Owner community
Join the Accidental Business Owner community
Instagram
Instagram
Legal
Terms of Service
Terms of Service
These terms of service apply to our provision of services. Including our commitment to deliver and your obligations as our client.
Privacy Policy
Privacy Policy
We respect and value the privacy of everyone who visits this website, www.MyTrueNORTH.Biz and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law
The Ultimate Guide to a Successful Sale - Living your Legacy
£19.99
The Ultimate Guide to Sustainable GROWTH Establishing Basecamp
£19.99
The Ultimate Guide to Sustainable SCALE - Scale to Summit
£19.99
@MyTrueNORTHUK Phone
@MyTrueNORTHUK Phone
@MyTrueNORTHUK Email
@MyTrueNORTHUK Email
@MyTrueNORTHUK Website
@MyTrueNORTHUK Website
@MyTrueNORTHUK LinkedIn
@MyTrueNORTHUK LinkedIn
@MyTrueNORTHUK YouTube
@MyTrueNORTHUK YouTube
@MyTrueNORTHUK Spotify
@MyTrueNORTHUK Spotify
@MyTrueNORTHUK Facebook
@MyTrueNORTHUK Facebook
@MyTrueNORTHUK Instagram
@MyTrueNORTHUK Instagram
@MyTrueNORTHUK WhatsApp
@MyTrueNORTHUK WhatsApp
Explore other Linktrees
Jenn Leuke
@jenneatsgoood
Yes I Do The Cooking
@yessidothecookingg
Tiara Willis
@thetiarawillis
Best of Target
@BestofTarget
Adidas Women
@adidaswomen
davestewart
@davestewart
shaep.co
@shaep.co
Simpson Street
@simpsonstreet
katseyeworld
@katseyeworld
edsheeran
@edsheeran
previous
next
Discover more
See all
@916mediard
@opportuno
@colombiannatty
@thatmattersnews
@purplewhalecafe
@ferova_domacnost
@Rencampbell
@instantrewindvintage
@CarolinaHooliganz
@ebrahimebtihal
@myvividmelbourne
@Trixexotics
@sinabigs
@_namy_
@psicologa.thaismolina
@lukepisano
@saocamiloclinicamedica
@amhnso
@lewismaxwellmusic
@chuckdeizel3
@paplearnpoolvilla
@wesalinki
@gimariereads
@redecasapreta
@yanki.pe
@CassidyPruitt
@drkellyann
@hechoenxochimilco
@sbumphela
@contacto.seryna
@braveboldapp
@pocketrave
@chrissamary
@EcoLilin
@Queenequiknox
@drea.levan4
@MateusGabriel01
@MediConocimiento
@bjpopupfoodfayre
@blue.lavnder
@everlastingcompanionship01
@Emagrencendo01
@pocketrocketzfoodtruck
@icurka
@therealouwop
More from Linktree
Products
Link in bio + tools
Manage your social media
Grow and engage your audience
Monetize your following
Measure your success
Templates
Marketplace
Learn
Resources
How to use Linktree
Pricing
Link in bio + tools
Link in bio
Customize your Linktree
Link shortener
Create trackable, shareable short links
QR code generator
Turn links into scannable QR codes
Canva Background Editor
Import your custom designs from Canva into your profile
Linktree for every social platform
Grow and engage your audience everywhere
Instagram
TikTok
LinkedIn
X
Manage your social media
Schedule and auto-post
Hands-free, hassle-free social media planning
Instagram auto reply
Automated replies and DMs triggered by comments
AI content & caption generator
Instant AI-powered post ideas and captions
Hashtag generator
Trending hashtag suggestions for better reach
Social integration for every social platform
Plan, auto post, and share across all platforms
Instagram
TikTok
Facebook
Pinterest
LinkedIn
Threads
Youtube
Grow and engage your audience
Collect leads with contact forms
Turn visitors into subscribers
Manage and activate your audience
Organize, tag, and track contacts
Send contacts to email tools
Sync with Mailchimp, Klaviyo, Kit & more
Monetize your following
Earn with a Linktree Shop
Sell products and earn commission
Sell an online course
Create and sell your expertise easily
Host digital products
Sell digital products and build your email list
Earn by hosting sponsored links
Share brand offers and earn for every sign-up or sale
Get rewarded for growing your Linktree
Earn points, level up and unlock cash bonuses
Booked and paid, easily
Offer sessions and earn from your expertise
Measure your success
Social + link analytics
Track clicks, engagement and audience insights
Resources
Read our blog
All the latest tips, tricks and growth strategies
Success Stories
Real people, real results on Linktree
How to use Linktree
Linktree Help Centre
Get answers, guides and support