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A self-initiated advertising campaign concept for Chivita, exploring a fresh, vibrant and contemporary visual direction for the brand. The project focuses on product presentation, bold composition, color, typography and lifestyle-driven art direction to create an engaging campaign that feels youthful, refreshing and commercially relevant.

Chivita, Refreshing Moments Campaign Concep

A self-initiated campaign concept exploring a bold, atmospheric nighttime direction for Coca-Cola through dramatic lighting, rich tones, and contemporary product art direction.

Coca-Cola, After Dark Campaign Concept

A self-initiated beverage campaign concept exploring bold product presentation, refreshing citrus visuals, contemporary typography, and a cool, energetic visual direction.

FROSTE, Citrus Mist Campaign Concept

Beverage Advertising & Campaign Concepts

A refined promotional flyer concept for a modern nail brand, combining clean composition, feminine aesthetics, and product-focused imagery to create a polished, premium visual identity.

Nailed by Kay.  Beauty Campaign Flyer

A premium promotional flyer concept for a contemporary hair brand, designed to balance elegance, beauty, and visual impact through refined typography, polished imagery, and a clean editorial composition.

KARAS HAIR Hair Campaign Flyer

  Beauty Marketing & Campaign Design

Built from scratch as a fictional e-commerce product concept, this hero image explores premium product presentation and commercial art direction. I developed the product concept, visual direction, composition, lighting, and final styling using my design software. The goal was to create a clean, realistic hero image suitable for a product listing.

NOMA Premium Product Hero

Built from scratch to explore how product benefits can be communicated clearly within an e-commerce listing. I developed the layout, visual hierarchy, feature callouts, typography, and product presentation.

NOMA Product Feature Infographic

Built from scratch as a lifestyle extension of the NOMA product concept. I developed the environment, styling, lighting, composition, and visual storytelling to show how the product could naturally fit into a customer’s everyday workspace.

NOMA Lifestyle Campaign Image

Hero Product Image

A self-initiated fragrance campaign concept combining refined product photography, floral elements, and warm summer art direction.

SOLÉNE, Fragrance Campaign Advertisement

A premium packaging concept featuring a cohesive bottle, box, fragrance cards, tissue, and shopping bag designed around SOLÉNE’s summer identity.

SOLÉNE, Fragrance Packaging System

A refined launch invitation concept combining tactile materials, elegant typography, botanical details, and sophisticated event styling.

SOLÉNE,  Fragrance Launch Invitation

SOLÉNE Summer Fragrance Brand Campaign

A self-initiated skincare campaign concept focused on clean product presentation, fresh visual styling, and contemporary art direction for a lightweight hydrating serum.

Weightless Hydration  Skincare Campaign Concept

A self-initiated beauty campaign exploring soft, elegant art direction, refined product presentation, and a clean, contemporary visual identity for Dove.

DOVE Beauty Campaign Concept

A self-initiated beauty campaign concept focused on glossy product presentation, feminine styling, and a fresh, contemporary visual direction.

Glass Kiss, Lip Gloss Campaign Concept

Beauty & Skincare Campaigns

A self-initiated wine campaign concept focused on dramatic product presentation, fluid motion, and refined visual storytelling.

Liquid Luxury,  Wine Campaign Concept

A self-initiated café campaign exploring warm product styling, contemporary composition, and inviting visual storytelling.

Elena Café, Beverage Campaign Concept

A self-initiated food campaign concept featuring bold product presentation and appetizing commercial art direction.

Stack & Co.  Food Advertising Concept

Food & Beverage Advertising Concepts

A self-initiated product launch concept imagining a new Pringles flavor through bold packaging, product presentation, and contemporary advertising.

Pringles, New Flavor Launch Concept

A self-initiated event campaign concept combining art, sound, and fashion through expressive typography and contemporary promotional design.

Afterglow, Art, Sound & Fashion Event

A self-initiated fragrance promotion designed for social media, featuring an interactive product presentation, promotional offer, and striking visual composition.

Lexgraphics

🎨 Graphic designer | Creativity unleashed | Let's connect! 🌟

My portfolio!

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