Question 1

What is the Digital Platform?

Accepted Answer

The Digital Platform is the event's digital environment, accessible via web and app, that connects participants, exhibitors, sponsors, and speakers before, during, and after the event.

Question 2

What is Leadster?

Accepted Answer

It is the main tool that connects visitors' interests with Exhibitors during events.
Leadster allows Exhibitors to scan the badges of participants who visit their booth, generating in real-time a Lead Database (contacts) to maximize their business opportunities.

Question 3

What is Leadster Plus?

Accepted Answer

Leadster Plus is a solution offered by Informa to expand your company's visibility post-event and connect you with people who fit your ideal customer profile but did not visit your booth during the fair. You can contract Leadster Plus by contacting your sales representative.

Question 4

Are the Digital Platform and the Customer Portal the same thing?

Accepted Answer

No.

The Digital Platform is the public relationship environment between the exhibitor and the event audience (visitors, speakers, sponsors), where the brand appears with a profile and showcase/booth, interacts via messages, and highlights its brand.

The Customer Portal is the exhibitor's administrative and contractual area with Informa, where credentials are issued and invoices are generated.

Question 5

How do I use the Digital Platform and configure my company's showcase?

Accepted Answer

To use the Digital Platform and configure your company's showcase, access the platform with your credentials and complete the corporate profile information, including logo, description, services, and contacts. For a complete step-by-step guide with all features and configuration tips, consult our detailed usage guide.

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Question 6

Is there a limit to the number of users who can use the reader?

Accepted Answer

No, there is no limit. You can add as many users as needed.

Question 7

What is the deadline to export leads collected via Leadster?

Accepted Answer

You will have up to 30 business days after the event ends to export the leads.

Question 8

How do I export leads collected via Leadster?

Accepted Answer

You can export the collected leads directly from the app or through the website by selecting Analytics and then Export Leads.

Question 9

Can I use Leadster without internet on my phone?

Accepted Answer

Yes. If there is any internet connectivity instability, the app will continue to function normally. Once the connection is restored, the data will be synchronized automatically.

Question 10

Will everyone in the company have access to the collected contact database?

Accepted Answer

No. Within your team members' settings, you can restrict a user's access to the general leads database by changing their profile from Admin to Limited. This will prevent that user from viewing the leads collected by the company.

Question 11

How does Leadster Plus work?

Accepted Answer

Leadster Plus uses the scans and qualifications performed in the contact collection app to map your company's ideal customer profile. After the event, our artificial intelligence analyzes the complete list of fair visitors and identifies those who match your target audience characteristics, generating an exclusive selection of highly qualified prospects.

To build this database, we run a targeted WhatsApp campaign using the materials provided by you. In this approach, we present your company to potential customers and verify if there is interest in establishing contact with your sales team. Only participants who express receptiveness are included in the final list, ensuring you receive engaged leads ready for conversion.

Question 12

What materials do I need to send for a Leadster Plus campaign?

Accepted Answer

Contact of the person responsible for your company's sales (name and WhatsApp number, which will be displayed in messages sent to potential leads). 
1 PDF material for promotion, such as product catalogs or launches (maximum size of 10 MB) 
Message for the WhatsApp Campaign (maximum of 400 characters), this is a simple message, presenting your company and its solutions

Question 13

What is the deadline for sending Leadster Plus materials?

Accepted Answer

The deadline for sending materials always expires on the last business day before the event starts

Question 14

How many leads will I receive from Leadster Plus?

Accepted Answer

It depends on the event, to check, contact your sales consultant.

Question 15

When will I receive the Leadster Plus leads?

Accepted Answer

Around 1 week post-event, and may be earlier depending on the use of the application and the sending of materials (the more qualifications, the easier it is to capture leads and the sooner we receive the materials, the sooner we schedule the campaigns).

Expositor Concrete Show

Acesse aqui tudo sobre os recursos digitais para o Concrete Show 2026 - plataforma digital, tutoriais, suporte, Leadster e demais Soluções Digitais.

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