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BUILDING BRANDS & CAREERS WITH PURPOSE

Behind Your Brand (BYB) is a strategic consulting and boutique athlete management agency working across the sport, lifestyle and wellness sectors. We specialise in brand strategy, athlete management and provide marketing services, partnering with athletes and businesses to build purposeful, authentic brands that create lasting impact.

Driven by our mission of building brands and careers with purpose, BYB inspires, empowers and educates clients to build their own brand to reflect their values, vision, reputation and story.

Whether supporting athletes throughout their professional sporting journey or working with businesses seeking to strengthen their market presence, we help clients align their identity and values with their long-term goals.

Through strategic planning, we work with our clients to ensure they are not only seen, but felt, remembered and built with purpose - because behind every brand is a person, a story and a lasting legacy.

Welcome to BYB

LINKEDIN

Having worked and studied in the sport & leisure industry for over 20 years, Kathryn has played a pivotal role in elevating professionalism, performance & standards within the sports industry. She has represented & guided many of Australia’s leading athletes and stands among a select group of women accredited as a Professional Sports Agent in AFL, AFLW and Netball.  From grassroots through to the elite level, Kathryn has built and managed brands across sport, entertainment, wellness and lifestyle, helping clients develop high-performing, professional and credible identities. 

After an established career in the professional sports sector, Kathryn leveraged her expertise in personal branding to establish Behind Your Brand. With a natural instinct to help people & a passion for understanding authentic identity, she founded BYB with a clear purpose: to create an inclusive, professional environment where clients feel welcomed, inspired & empowered to elevate their brand presence. 

Meet Kathryn

EVERYONE’S WELCOME AT BYB

Every person has a unique brand, story to tell & the right to shape how the world sees them.

BYB is designed for Business & Individuals who aspire to build an authentic and impactful brand. Whether you’re an entrepreneur, athlete, corporate leader or a passionate individual seeking to share your story, BYB offers insights, tools and inspiration to help you grow.

BYB is for you if:
✔️ Want to uncover and share your unique story, whether personal or brand-driven
✔️ Are looking to build a brand that reflects your values, mission, and purpose
✔️ Are aiming to align your team, culture and communications with your brand purpose
✔️ Want to strengthen your business identity, attract the right audience and stand out in your industry


Join Our Community

BYB’s services include: 
✔️Business Brand Strategy
We build the foundation of your brand defining your mission, vision, positioning & direction for long term growth 

✔️Marketing Strategy 
A clear, action-driven roadmap outlining how your brand will attract, engage & convert your audience

✔️Personal Branding 
Develop a strong, authentic identity that positions you as a     
leader in your industry.

✔️Digital Media Strategy 
Strategic planning & execution across digital platforms  
to grow visibility, engagement & impact.

✔️Brand Content Creation 
Signature content segments including:
• Behind Your Brand
• Let’s Talk
Designed to showcase your story, expertise & personality.

✔️Branding Workshops
Interactive sessions designed to help teams & individuals 
define, refine, and elevate their brand strategy.

✔️Online Athlete Branding Masterclasses (Coming Soon) 
Specialized training programs helping athletes build 
marketable, influential personal brands beyond the game.                 

Services 

YOUTUBE - Let's Talk Segments

Let’s Talk is a dynamic Behind Your Brand segment created to spark meaningful conversations with industry experts across Australia. In each short, powerful episode, Kathryn dives into topical themes, emerging trends and real challenges that shape today’s professional sports, lifestyle & wellness landscapes.

Designed to educate, inspire & open dialogue, Let’s Talk brings fresh perspectives from leaders who are making an impact in their field. Whether it’s sport, business, branding, community or culture, this segment gives audiences practical insights, honest reflections and thought-provoking conversations. 

Perfect for anyone looking to learn, grow and stay ahead, Let’s Talk turns expert knowledge into relatable, actionable takeaways. A platform built to inform and empower, one conversation at a time.

Let's Talk

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LET’S START THE CONVERSATION

                                                                                                                          
                                                                                                                          
Kathryn is available for brand consulting, hosting personal & corporate brand workshops, masterclasses, guest speaking engagements, podcast appearances & media interviews. 

Contact

@behindyourbrand

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@behindyourbrand

Build your brand with purpose.

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