@BPool

BPool has been a member of Linktree for 6 years and joined in April 2020. Resources BPool has populated their site with include: • [BPool Around] The Architecture of Adaptation - RH Pra Você • [BPool Around] The New Marketing Equation: Differentiation, Efficiency, and Smarter Operating Models - Economia SP • [BPool Around] The New Frontier of Procurement: Artificial Intelligence, Risk Management, and Capital Allocation - E-Commerce Brasil • [BPool Around | Cannes 2026] - The Delegation Economy and the Value of Imperfection | Promoview - Insights sobre Brand Experience • [BPool Around | Cannes 2026] - [BPool Around | Cannes 2026] - The Five Strategic Priorities for CMOs • [BPool Around | Cannes 2026] - Fewer, Bigger, Longer: Lessons from Cannes on Sustainable Growth – Propmark • [BPool Around] - E-Commerce Brasil • [Podcast] Deborah Folloni: AI, Entrepreneurship and the Future of Business | B Is The New A • [BLOG] 3 Livros Fundamentais para sua Estratégia de Marketing • Site - BPool • [BPool Around] The end of heroic leadership - RH Pra Você • [BPool Around] The biology of organizational silence - GRH • [BPool Around] How Companies Are Structuring Innovation to Grow in 2026+ - E-Commerce Brasil • [BPool Around} The Forces Behind the Global Expansion of Marketing Platforms – ABC da Comunicação • [BPool Around] NeoFeed ::: BPool opens a base in Europe and already generates half of its revenue outside Brazil • [BPool Around] Leadership as an Essential Skill in the Age of AI – RH Pra Você • [BPool Around] - What CMOs can learn from Asian growth models • BPool • Institutional Video 2026 • O Real Poder do RH - POA - Novembro 2024 - MIT Sloan Management Review Brasil • BPOOL • Institutional Video 2026 - FILM 2 • Meio&Mensagem - As marcas mais valiosas para o mundo • [BPool Around] What is changing in hiring criteria in 2026 - E-Commerce Brasil • [BPool Around] What is psychological safety and why does it matter? - Baguete • [AdAge] 9 AI tools agencies are embracing right now • [BPool Around] How large companies are accessing creativity beyond traditional agencies • [BPool Around] The emotional cost of artificial intelligence - RH Pra Você • Os serviços de marketing também precisam ser ESG • [Podcast] EP#52 EP#52. Tony Waissmann • BPool Around | • [BPool Around] Creative Thinking in Complex Organizational Models • [Blog] 5 leituras essenciais para profissionais de marketing • [BPool Around] Creative leadership and the evolution of organizational models - RH Pra Você • [BPool Around] 5 Key Insights to Understand SXSW • [BPool Around] In partnerships with agencies, brands are eclectic and seek results, not models - Estadão • [BPool Around] A Method for Organizing Ideas in an Age of Content Overload • [BPool Around SXSW] The Environment as Strategy • [PODCAST] EP#51. Cristina Brand, CEO da Talk - BIsTheNewA • [BPool Around] Fragmented Journeys & Hybrid Consumption - Mundo do Marketing • [BPool Around] More than 10 million women lead businesses in Brazil • EP#50. Gustavo Silvestre, estilista e criador do Projeto Ponto Firme - BIsTheNewA • [BPool Around] ::: Between Predictions and Tectonic Plates: What 2026 Will Demand from Marketing & HR Leaders • “It Is Not Just a Machine”: The New Era of Business Is Already a Reality - Portal ClienteSA • [BPool Around] Read AI-driven versus AI-powered analysis • [BPool Around] Execution: The Real Engine of Innovation in Procurement • [BLOG] The Invisible Force That Moves Japan: 10 Lessons on Culture, Innovation, and Leadership • [BPool Around] AI AND HYPER-PERSONALIZATION: CAN RELEVANCE SCALE? • [Podcast] EP. 49 Thiego Goulart / MAKERS • [BPool Around] The Evolution of B2B Relationships & The Power of Human Connection • [BPool Around] • The High Price of Inaction • [BLOG] Sustainability is Brand Value — Not Just Moral Value - BIsTheNewA • [BLOG] 5 QUESTIONS FOR DZ STUDIO - BIsTheNewA • [BPool Around] The Experience Economy and the New Challenge for Brands • [BPool Around] Business Ecosystems: Beyond the Buzzword • [BPool Around] MEIO E MENSAGEM ::: BPool’s 50+1 Initiative Boosts Diversity in the Communications Industry • [BPool Around] Community: Marketing’s Last Great Differentiator • [BPool Around] From Creative Generalist to AI-Augmented Specialist - RH Pra Você • [Podcast] EP#48. Digital Favela - BIsTheNewA • [BPool Around] Confissões de um executivo de marketing: os dilemas da IA no trabalho - RH Pra Você • [BPool Around] Transformação digital em procurement, a emergência da IA e o que vem a seguir? • [BPool Around] High-Performance Marketing: Building Teams Ready for Complexity • [Podcast] EP#47. Luiz Menezes da Trope no B IS THE NEW A Podcast • [BPool Around] From Affection to Decision: The Impact of Emotional States on Consumer Choices • [BPool Around]Fail Fast? What We Really Need to Learn Is to Fail Smart - RH Pra Você • [BLOG]PREFERRED PARTNER cccaramelo - BIsTheNewA • [BPool Around] Innovation & Resilience: 4 Key Questions for Today’s Leaders • [BPool Around] GenAI and Transformational Leadership: Behind the Scenes of Innovation in Large Enterprises • [BPool Around] www.meioemensagem.com.br • [BPool Around] Between Stages and Processes: What Is (Still) Missing in Marketing Transformation • FÓRUM DE INOVACAO EM PROCUREMENT – Yvent • EP#46. INDEPENDENT AND BOLD: CANNES REVIEW - BIsTheNewA • [BPool Around] Why are independent agencies leading the new era of communication? • [BPool Around] ::: E-commerce Brasil ::: The challenge of protecting reputation has never been so strategic • [BPool Around] Experiências Contam ::: Davi Cury: Desfazendo as Malas de Cannes #74 • [BPool Around] Marketing Procurement 4.0 | Cafe Com CompradorBP • [BPool Around] Milà Wins Dove Hair Account ::: Meio & Mensagem • [BPool Around] NÉSD #51 - É sobre performance, com Beto Sirotsky da BPool • Soundtrends 2025 - BIsTheNewA • [BPool Around] Creativity Lives. And It Dances. Reflections from a festival where tech and intuition shared the stage ::: Meio e Mensagem • [BPool Around] The Independent Agency Model Sparks Debate at Cannes Lions ::: Valpor Econômico • [BPool Around] Brazilian Creativity: Fair Recognition, Incomplete Representation • [BPool Around] Brazil Takes Over Cannes: Expert Reveals How Independent Agencies Are Standing Out at the Festival • [BPool Around] Why Leading Brands Are Operating in Ecosystems ::: Metrópoles • [BPool Around] Diário de Cannes ::: Meio e Mensagem • [BPool Around] From Fragmentation to Efficiency: Four Applications of AI in Marketing Supplier Management • [Podcast] EP#45. Bruno Stefani - BIsTheNewA • Featured Story #56 | alegria® - BIsTheNewA • BPool Around | Ravache POD ::: Marketing: oportunidades de mercado, EGM x Marketplace e papel do CMO • [BPool Around] Mundo do Marketing ::: Between Data, Emotion, and Presence: What Really Matters in Building Relevant Brands • HARVARD BUSINESS REVIEW ::: Does the Chief Marketing Officer Role Need an Update? • Cannes Lions Festival ::: Independent and Bold: The New Age of Boutique Agencies • [BPool Around] Grandes Nomes da Propaganda ::: Independent agencies participate in Cannes Lions 2025 • [BLOG] ESG as a Brand Driver: From Reputation to Real Impact • [BPool Around] Propmark ::: Cannes will feature a panel dedicated to Brazilian independent agencies • [Featured Story] #55 | From - BIsTheNewA • [Podcast] EP#44. CÍRCULO DE AGÊNCIAS INDEPENDENTES - BIsTheNewA • BPool Around | The Future of Building Marketing Teams • BPool Around | Six New Paths Redefining the Supply Chain • BPool Around | Mundo do Marketing | Confiança: o ativo mais valioso para marcas e negócios em 2025 • BPool AROUND | TikTok Shop is set to transform the Brazilian market • BPay | Trade Marketing | BPool • The Top Five Challenges For CMOs • BPool Around | Época Negócios | Retail Media: como a monetização de dados mudou as regras do jogo no marketing • [Podcast] EP#43. Chris Coelho - BIsTheNewA • BPool Around | Propmark | What SXSW 2025 Reveals About the Present and Future of Work • SXSW 2025 | Meio e Mensagem • BLOG | AI Tools for Transforming Personal Productivity and Unlocking Creativity - BIsTheNewA • BPool Around | RH para Você | CMO Priorities: Overcoming Pressures and Transformations • 💡 BPool Recommends::: Superagency in the workplace: Empowering people to unlock AI’s full potential • SXSW 2025 | Meio e Mensagem | Tecnologia e o futuro das conexões humanas • Gartner: Most Supply Chains Unprepared for Future Challenges • Forbes: 20 Big Marketing Mistakes That Ruin Brand Consistency • [Podcast] EP#42. Brisa Vicente - BIsTheNewA • The Contagious Radar Report 2025 • CMO insights from the PwC Pulse Survey • BPool Around | Mundo do Marketing • BPool Around | Confira as tendências de live marketing para o carnaval de 2025 - Portal Nosso Meio • BPool Around | IA nas agências: transformando desafios em oportunidades criativas • BLOG | Uma visão não-óbvia da NRF 2025 - BIsTheNewA • BPool Around | Carnaval 2025: 4 tendências de live marketing - Live MKT News • HBR | How AI Can Power Brand Management • Featured Story #54 | Govak - BIsTheNewA • www.gartner.com | Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025 • 9 CMOs That Will Make Waves in 2025 • 10 Tendências de Tecnologia para 2025, Segundo Scott Galloway • The Future of Jobs Report 2025 • The 10 New Books to Feed Your Mind in 2025 • BPool Around | Mais do que produtividade, inteligência artificial será vetor de experiências • Top Must-Read Business Books for CIOs for 2025 | Gartner • BPool Around | B2B em 2025: Personalização, IA e Experiência Omnichannel no centro das estratégias - Mundo do Marketing • [BLOG] 5 Podcasts Essenciais para Profissionais de Comunicação e MKT - BIsTheNewA • BPool Around | BPool projeta R$ 200 milhões em 2024 com marketplace da indústria criativa | Exame • 6 procurement leadership hiring trends for 2025 • [BLOG] Eventos de Inovação e MKT em 2025 - BIsTheNewA • Tom Standage’s ten trends to watch in 2025 • [BLOG] Planejamento 2025: Estudos e Reports para profissionais de Marketing • [Podcast] B IS THE NEW A | EP#41. PEDRO REISS • Blog - BPool • Publicidade In-House | Featured Story #53 - All Set • BPool Around | O impacto a ser perseguido na publicidade - o social • BPool Around | Conheça 3 podcasts para se inspirar e aprender mais sobre marketing • [BLOG] Empreendedorismo Feminino: 4 mulheres que estão mudando o mercado • [BLOG] Marketing e Crescimento: Estratégias com C-Level para 2025 • [BLOG] Blended Marketing: Tendencias en Latam para 2025 • [eBook] Transformação Digital: EGM Redefinindo Compras de Marketing & Indiretos • Featured Story #52 | Paim United Creators - BIsTheNewA • [Podcast] B IS THE NEW A | EP#40. MARCELO BRONZE • [Videocast] B IS THE NEW A | #EP39. Diversidade e Performance na Comunicação • B.ulletin | Assine a Newsletter da BPool - PT • B.ulletin | Assine a Newsletter da BPool - EN