@woolandprince
Our vision is to own less, own better, and get back to the things we love doing.
The new Midweight Pique Button-down Shirt is here
The new Midweight Pique Button-down Shirt is here
A refined midweight pique button-down, structured for polish yet relaxed enough to move with you. It’s a timeless staple with subtle texture, built for everyday wear. Semi-fitted with a classic collar and buttoned cuffs, it works as a first or mid-layer for effortless style.
Ponte Travel Hoodie is back in stock!
Ponte Travel Hoodie is back in stock!
We're reordering Black for an August/September delivery. Select your size and get notified when it's available. Our ultimate merino travel hoodie offers all the features you need for seamless travel—multiple security pockets, enhanced durability in high-wear areas, water resistance, and a sleek, packable design. Comfor
Shop Our Site
Shop Our Site
Own less, own better. Experience the benefits of merino wool through our flagship button-up shirts, our dedicated travel line, chinos, loungewear, & more.
Make/Vote on Requests
Make/Vote on Requests
Add and vote up suggestions for Wool&Prince Customer Requests.
100 Day Challenge
100 Day Challenge
Wear a Wool&Prince button-down or pair of pants for 100 days straight and we'll give you $100 toward your next purchase. In 2012 Wool&Prince’s founder, Mac Bishop, wore a wool shirt for 100 days straight—without washing. He'd noticed merino wool gaining popularity with outdoor enthusiasts and wanted to find out
Wool&Prince on YouTube
Wool&Prince on YouTube
wool& (our partner brand)
wool& (our partner brand)
The most wearable items in your wardrobe. Made from our favorite natural material, merino wool.
Why Wear Wool
Why Wear Wool
Wool allows us to make garments that you can wear more and wash less.Way less. Wool&Prince brings the time-tested benefits of merino wool to everyday clothing. Our company was founded with our signature line of button-down shirts. Since then, we've extended our line to other everyday pieces such as merino tees an
About Us
About Us
Our story and why we set out to make the best merino wool clothing
Performance, In Disguise
Performance, In Disguise
Effective activewear is all about the right fabric. And nothing beats merino. The harder you sweat, the more impressive merino becomes. It evaporates sweat and eliminates odors better than any other material on the market. If you want workout clothing that doesn't smell after a single session, switch to merino. Our t
Why Merino Beats Cotton
Why Merino Beats Cotton
Cotton is a popular natural fabric, but merino wool is the superior choice. Our merino fabric will redefine your take on how comfortable wool can feel. But there’s more to comfort than touch. Look at the gear-obsessed outdoor community: they’ve put their trust in wool base layers for years. Beyond outdoor gear, wool
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