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. . . Hello there,. I'm flattered if you are here because of my writing on Twitter and The India Notes. What started as a side project is now my full-time gig (i.e.) Research + Writing. Each story takes weeks of research and hours of writing. . . If you have ever found my writing valuable at your work, then feel free to buy me a c̶o̶f̶f̶e̶e̶ book that would help me expand my knowledge. . . If you have no idea what this page is about, let me introduce myself. I'm Dharmesh Ba, a behavioural researcher who uncovers and writes about Indian consumer behaviour at The India Notes. .
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Most loved posts ❤️
FRND - A tinder for Bharat | UX Deconstruction
FRND - A tinder for Bharat | UX Deconstruction
Why do some women demand dowry from their parents?
Why do some women demand dowry from their parents?
The answer lies in patriarchy.
Where do Indians invest their money? 💸
Where do Indians invest their money? 💸
How do online betting apps gain the trust of users?
How do online betting apps gain the trust of users?
Best of tweet threads 🧵
Role of luck in wealth creation
@dharmeshba
Role of luck in wealth creation
32 best breakfast places in Bangalore
@dharmeshba
32 best breakfast places in Bangalore
Startups and burnouts!
@dharmeshba
Startups and burnouts!
Podcasts and interviews 🎙️
Designing Bottoms Up for India
Designing Bottoms Up for India
In this episode, we have Dharmesh Ba with us on Audiogyan. He is a product designer turned user researcher committed to building delightful digital services ...
Are food ordering apps healthy? A Behavioral Analysis
Are food ordering apps healthy? A Behavioral Analysis
The online food ordering market will grow to $12.8B by 2025. The apps target to replace kitchens in our households. What kind of behavioural changes does exc...
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