What is "B2B Marketing"?

Short for business-to-business marketing, B2B marketing refers to a commercial transaction between two companies, where one company targets and sells products, services and experiences to another company.

Detailed Explanation

A company uses B2B marketing to increase brand awareness and familiarize other businesses with its name, value proposition, products, and services. The main objective is to turn other companies into buying customers.

B2B marketers aim to develop connections and build professional relationships with other companies by demonstrating how their products or services yield a positive return on investment. For example, a company needing more human resources may turn to another company providing automation software.

B2B marketing, unlike B2C (business-to-customer) marketing, sells to companies trying to solve pain points. B2B sales are often logically driven, while B2C sales are emotionally driven and focus on short-term solutions, engaging content, and lower prices.

In B2C marketing, companies sell to individual customers interested in buying products and services for various needs ranging from pleasure to problem-solving. Mass-sold products, like those found in malls and retail stores, are common examples of B2C products.