RUA | Nordic Beauty
Conscious Beauty. Redefined.
Shop RUA here
Shop RUA here
Award-winning, plant-powered Nordic skincare made with wild Norwegian sea kelp and Arctic botanicals. Sustainable, CO₂-neutral production with fully circular packaging. Scandinavian simplicity redefined for conscious, effective skincare.
Meet the formulator, Kristina
Meet the formulator, Kristina
Meet RUA founder Kristina Dunn— A natural skincare expert cultivating expertise in her field for 15 years. She is a former fashion designer, full-time DJ, award-winning formulator, and graduate of Formula Botanica, with diplomas in Organic Skincare Formulation, Organic Cosmetic Science, Anti-Aging Skincare, and Beauty Brand Management. In addition, she is an IPHM-accredited instructor in facial yoga and massage.
Our Queen - Hydrate Elixir
Our Queen - Hydrate Elixir
Award-winning: “Best Hydrating Serum.” A must-have hydrating serum that delivers deep hydration—ideal for dry, sensitive, mature, rosacea‑prone, and acne-prone skin. A clean beauty ritual and an all-natural Nordic beauty alternative to a multi-step Korean skincare routine: pure, sustainable, and made in Norway. It gives deep hydration through plant-based hyaluronic acid without the heaviness of a facial cream, helps relieve dryness linked to retinol use, and layers beautifully under SPF.
No-No List
No-No List
Avoid harmful skincare ingredients with RUA’s No-No List. From parabens, silicones, chemical sunscreens, and ethoxylates to acrylates, EDTA, and coal tar derivatives—know what’s safe for your skin and the planet.
BEST skincare tips
BEST skincare tips
Skjønnhetsinfluenceren sine beste tips
Explore other Linktrees
Sofia Tilbury
@sofiatilbury
Are We Still Friends
@awsfpod
Penfolds (Alcohol)
@penfoldsofficial
Mykel
@dont.chase.your.d
Kaitlyn Johnson
@missynjohnson
shaep.co
@shaep.co
Deuxmoi
@deuxmoi
Mythical Kitchen
@mythicalkitchen
Yes I Do The Cooking
@yessidothecookingg
davestewart
@davestewart
previous
next
Discover more
See all
@iamrepairtech
@marryyjane
@paleepadhang
@maymayarts
@ProjectLu
@mrayhanzr
@salfordharriers
@wildsavonnerie
@Reezy7_
@RafikFares
@Soundscapeworldwide
@drinkincognito
@DrGracePereira
@myrrhandstone
@Queenbeebrookev
@jem2101
@myterralanguageschool
@hungryhn
@TakuraRen
@efsanedinozorlar
@benjamin.clare
@pylonstudios
@soporterdp
@dkaramak
@victoria.green
@pomco_zwa
@josegacia2748
@kiarawildfire
@srithinadance
@shanefolloway
@lawfirmseodenver
@fantasymelodies
@dcTanteAns
@dolanhuwyler
@angel_aguaiza
@Pineamare.apartaments
@chiropractic.nagomi
@KoutureDollhouse
@miraistic
@radiancerevolution.store
@nutrimarcelasilv
@ahandmadegarden
@gabrielagarcia_xo
@parcelly
@pmtravel.agencia
More from Linktree
Products
Link in bio + tools
Manage your social media
Grow and engage your audience
Monetize your following
Measure your success
Templates
Marketplace
Learn
Resources
How to use Linktree
Pricing
Link in bio + tools
Link in bio
Customize your Linktree
Link shortener
Create trackable, shareable short links
QR code generator
Turn links into scannable QR codes
Canva Background Editor
Import your custom designs from Canva into your profile
Linktree for every social platform
Grow and engage your audience everywhere
Instagram
TikTok
LinkedIn
X
Manage your social media
Schedule and auto-post
Hands-free, hassle-free social media planning
Instagram auto reply
Automated replies and DMs triggered by comments
AI content & caption generator
Instant AI-powered post ideas and captions
Hashtag generator
Trending hashtag suggestions for better reach
Social integration for every social platform
Plan, auto post, and share across all platforms
Instagram
TikTok
Facebook
Pinterest
LinkedIn
Threads
Youtube
Grow and engage your audience
Collect leads with contact forms
Turn visitors into subscribers
Manage and activate your audience
Organize, tag, and track contacts
Send contacts to email tools
Sync with Mailchimp, Klaviyo, Kit & more
Monetize your following
Earn with a Linktree Shop
Sell products and earn commission
Sell an online course
Create and sell your expertise easily
Host digital products
Sell digital products and build your email list
Earn by hosting sponsored links
Share brand offers and earn for every sign-up or sale
Get rewarded for growing your Linktree
Earn points, level up and unlock cash bonuses
Booked and paid, easily
Offer sessions and earn from your expertise
Measure your success
Social + link analytics
Track clicks, engagement and audience insights
Resources
Read our blog
All the latest tips, tricks and growth strategies
Success Stories
Real people, real results on Linktree
How to use Linktree
Linktree Help Centre
Get answers, guides and support