@rowenajayne
ACD copy. Write, read, & ask questions. Coffee, science, Yelp. Leeds —> SF.
Banana tasting
Banana tasting
You know what, bananas are amazing. And the different kinds we were able to sample didn’t let us down— mostly. One such rogue confused and insulted us, but I’ll get to that later. Here’s what we learned by tasting 7 random bananas.
Pear tasting
Pear tasting
I know you’re ready. Ready to hear about five different pears and their taste and crunch and vibe. But who are the candidates for this fine fun time? Let’s get right into it.
Orange tasting
Orange tasting
Notes from an orange tasting Because what else are you going to do in a pandemic? Let’s have a mindful orange tasting. I highly recommend you give it a go.
Apple tasting
Apple tasting
At sign
At sign
There are very few reasons, if but one, to use this symbol. But where did it come from? And why is it? You may or may not find answers within.
All caps
All caps
In brief, don’t do it. It’s not fun to be shouted at, nor is it polite to shout—and all caps are both unappealing and sound like shouting. But, want to know something interesting? Get in here.
Emojis
Emojis
Ampersands
Ampersands
What is an ampersand, how does one use one, and where did it come from? Its name is as curious as its curvature and using one correctly is just as pleasing as looking at it. The guidelines are simple, too.
Colons
Colons
Most people instinctively understand what colons are for: they signal a big announcement. There’s a gravitas to them. There’s a visual clue you’re underlining something. There’s a note to your eyes to stop reading for a second and connect what follows. But how do you use a colon?
Ellipses
Ellipses
This mark has a few functions but the signature use, if you will, is to omit words or passages of text. Don’t you love the Ancient Greeks? We’ve them to thank for the name, not Chicago. Speaking of, I have to disagree with the Windy City. I don’t want to fight, but their style looks out of date to m
Quotation marks
Quotation marks
Double quotation marks are older than single quotation marks, which came about around the 1800s in the UK. They originally indicated important text in manuscripts, but over time became the way we indicate direct quotes. But, who’s William and what’s he got to do with the price of learning grammar? L
Apostrophes
Apostrophes
There are some plurals that don’t require an apostrophe, but would look confusing without one—mind yourself, because banana’s isn’t one of them. If you’re tired of being called a grocer or you want to know why you’ve been lied to your whole life, get in here and find out how to use an apostrophe.
Question marks
Question marks
So as not to bury the lede, let’s get right to it: Question marks have just one use—to indicate an interrogative clause. That’s word-speak for “ask a question”. But, how did the glyph come into being? That's a cool story.
Brackets and parentheses
Brackets and parentheses
Have you ever wondered about the difference between brackets and parentheses? How do you maintain journalistic integrity? Can you add a period outside a closing bracket? Answers to all these questions, and more, in this exciting episode of the style guide: how to use brackets and parentheses.
Hyphens
Hyphens
En dash and em dash
En dash and em dash
I’m a stickler for them—everyone around me knows this. One of my favourite things to spot in a writer is their en dash and em dash knowhow. Let me be clear: it does not signify a solid gold copywriter. It just means I’ve found a fellow style enthusiast (pedant) like me.
Commas
Commas
Exclamations
Exclamations
Astereisks
Astereisks
Semicolons
Semicolons
Full stops
Full stops
Portfolio site
Portfolio site
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