Personal Training Tutor & Assessor, Freelance Visual Merchandiser

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Want to start your career in fitness or need advice on where to begin? Whether you aim to be a Gym Instructor leading classes or a Personal Trainer coaching clients, we can help you achieve your goals.

With our Active IQ-accredited qualifications, you'll gain the knowledge and tools needed for success in the fitness industry. Study at your own pace or fast-track your learning to get qualified sooner. Our flexible platform combines online and in-person training, making it accessible wherever you are—even through video calls and Zoom.

Our qualifications are valid in the UK and internationally, giving you the freedom to work anywhere in the world. Active IQ is a leading awarding body in active leisure, regulated by OFQUAL, ensuring your certification meets the highest standards.

Start your journey today and make your move into the fitness industry!

Study to become a Personal Trainer

Passionate Visual Merchandiser with over 7 years of experience working with globally recognised brands like Under Armour & Columbia Clothing. I specialise in creating engaging retail environments that captivate customers, tell compelling brand stories.

From full-scale store setups to weekly, bi-weekly, & monthly visual merchandising visits & auditing, I focus on delivering high standards & innovative solutions tailored to each client. 

My expertise includes planogram design & implementation, optimising layouts to enhance customer journeys, increase product visibility & maximise space efficiency. Whether it’s launching new collections, seasonal campaigns or refreshing existing displays, I bring a combination of precision, creativity & strategic insight to every project.

In addition to hands-on merchandising, I provide consultancy services to help brands refine their visual identity, align with market trends & achieve their retail objectives.

Let’s collaborate to elevate your brand!

Visual Merchandising

With over 15 years of experience in fitness club operations (front and back office), I specialise in optimising gym management, staff development & operational efficiency. 

I have a strong background in managing multi-site fitness locations nationally, ensuring compliance with regulations, conducting financial & brand standard audits & overseeing safety protocols. 

My expertise includes streamlining procedures, improving member engagement & creating effective staff training programs. 

As an Assessor & Internal Verifier for fitness qualifications, I have a deep understanding of industry standards & provide guidance on best practices for training & assessment. 

My consultancy services including helping fitness clubs improve operational systems, enhance customer service & develop high-performing teams. By focusing on strategic growth & continuous improvement, I work with gyms to deliver consistent results, meet regulatory requirements & drive overall success.

Gym Management & Development

Matt Brown

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