Jack Goodson

Jack Goodson is a Cambridge-based writer, poet and essayist on identity, madness, and psychedelics. He is the author of Generation Why — a serial novel-and-photography project — and writes The Ramble, a publication of essays and fiction built on one contrary idea: the self isn't something you find, it's something you design. Jack Goodson's work moves between literary essays, serial fiction, poetry and image-making, circling the same obsessions — identity, persona, madness, psychedelia, and artifice over authenticity. He also works as an Identity Consultant, helping founders, leaders, and creators build deliberate public identities and brands. This is the home for all of it — the newest writing, Generation Why, the poems, the photography, and the occasional rogue thought. Start anywhere. If you'd rather be provoked than reassured, you're in the right place. Find Jack Goodson's essays, fiction and poetry below, and follow across Substack, Instagram, LinkedIn, and beyond.