Ani Bisaria | Linktree

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Tech entrepreneur and music producer based in New York. Studied economics at the University of San Francisco.

Entered tech in 2019, advancing through senior roles at Bay Area software companies before founding The Matchbox in 2022 — a growth marketing agency now managing millions in ad spend for Fortune 500 clients and high-growth startups. Delivered a TEDx talk on the economics of AI in advertising in early 2024.

In 2023, launched Spyll World, an independent electronic music label and sync publisher with 50+ global releases and 215M+ social views through placements with Formula 1, Givenchy, Logitech, and more.

Ani also performs live as "Bisaria," blending electronic production with live saxophone. Has opened for Deadmau5, Whethan, Duke Dumont, and others. In 2025, awarded by Interscope Records for his remix of Billie Eilish's "Lunch."

Co-founded The Ad Spend in 2025 with Jerome Illgner and Alex Lyon — an AI-powered advertising intelligence platform now used by 150+ companies.

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The Matchbox is a growth marketing agency that engineers revenue for mid-market and enterprise brands. We build full-funnel paid media programs, AI focused marketing & sales operations systems, and conversion-optimized digital experiences.

With 20+ US-based specialists managing over $3.5M in monthly ad spend managed across Fortune 500 companies and high-growth startups, we operate at the intersection of strategic depth and executional speed. 

Founded in 2022, we've scaled rapidly because we don't chase vanity metrics—we reverse-engineer the customer journey from business goals and optimize every touchpoint with data. 

Marketing should be a growth engine, not a cost center. 
We build that engine.

THE MATCHBOX /agency/

Spyll World is an independent electronic music label specializing in sync licensing, distribution, and artist development. We connect emerging dance and electronic producers with global brand placements — our catalog has been featured by Formula 1, Givenchy, Binance, Juventus, and Sotheby's. 

In 2025 alone, our artists surpassed 200 million combined views and streams through strategic licensing and social campaigns, including the Givenchy L'Interdit placement that reached 100M+ TikTok views. 

Beyond placements, we publish industry-leading guides on streaming economics, artist growth, and music marketing, empowering independent artists with the intelligence they need to build sustainable careers. 

Founded in 2023, we exist at the intersection of art and commerce — because great music deserves more than an algorithm. It deserves a strategy.

SPYLL WORLD /label/

The Ad Spend is an AI-powered marketing intelligence platform that lives inside Slack & Teams. Ask a plain-English question—"Why did ROAS drop last week?" or "Which campaign should I scale?"—and get analyst-grade answers in seconds, drawn from your connected Google, Meta, and LinkedIn ad accounts. No dashboards, no exports, no waiting on analysts. 

Our platform delivers automated weekly reports customized per stakeholder, real-time anomaly detection that catches budget drain before it happens, and settings-change attribution that links every campaign tweak to its performance impact. 

The Ad Spend serves in-house teams and multi-client agencies alike. 
Your data stays yours—never shared, sold, or cross-pollinated. 

We believe the future of performance marketing isn't more data. It's instant clarity.

THE AD SPEND /software/

ORIGINALS

REMIXES

Bisaria Wins Interscope's Global Remix Contest

Ani Bisaria gives a TEDx Talk on Marketing & AI

Ani Bisaria

ANI BISARIA

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ANI BISARIA

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