Product First Co.

Product First Co helps eCommerce brands turn underperforming product ranges into profitable, scalable collections. Most brands focus on traffic, ads, and content to drive growth. But if the product range isn’t structured to convert, scaling only amplifies the problem. We take a product-first approach to growth. That means: - Identifying what’s not converting within your range - Simplifying and restructuring product collections - Building clear hero products and supporting ranges - Creating a product strategy designed for profitable scaling Because real growth doesn’t start with marketing. It starts with product. We work with eCommerce brands looking to move beyond guesswork and build a product range that actually drives revenue.