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What is Hyperlink?

A hyperlink is a clickable element – usually a word, phrase, image or button – which directs you to a new web page or a section within the same page.

A hyperlink is a clickable element – usually a word, phrase, image or button – which directs you to a new web page or a section within the same page.

Detailed explanation

Hyperlinks allow internet users to navigate from web page to web page. You can find them on nearly every website – different sites display them in various colors, but the most common color is blue.

When you put your cursor over a text hyperlink, the cursor transforms into a small hand, and the text automatically gets underlined. Clicking on the hyperlink takes you to a new web page or a different section on the current site. For example, this hyperlink leads to Linktree's blog. Click on the underlined text to leave this page and go to the hyperlinked site. Sometimes, a new tab opens to the link's destination.

The text used for a hyperlink is called the anchor text, which should ideally be 5–6 words, as this helps search engines identify the link on the web page and rank it better on result pages.

Accessing any web page on the internet without hyperlinks would require knowing the page’s Uniform Resource Locator (URL) you want to visit. Hyperlinks make it easy to travel from page to page at the click of a button.

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