A dashboard is a collection of data presented in a simple visual format on a computer or website. Its purpose is to communicate complex information to viewers at a glance.
Detailed Explanation
Instead of sifting through individual pieces of information, dashboards allow you to see and organize all your data in one place. Think about the dashboard on your computer: it’s a collection of the data stored on your laptop or PC, such as folders or apps, displayed as icons. Instead of showing you lines of code or complicated titles, the information is presented in a clear and easy-to-read format.
While dashboards can be used for a variety of purposes, they are most often employed by businesses to quickly glean insights about marketing campaigns, viewership, financial growth, and other metrics.
Dashboards collate essential information from a linked database into user-friendly graphs and charts so businesses can study their key performance indicators (KPIs). For example, a dashboard on a website’s performance might display data about page traffic, click-through rates, bounce rates, and more.