B2C stands for “business to consumer” and refers to commerce conducted directly between businesses and their customers. Any transaction between a business and an individual buyer falls under the B2C sales umbrella.
Detailed Explanation
Brick-and-mortar businesses (such as bookstores and restaurants) use a B2C business model: consumers enter the location and purchase goods or services. But this model also applies to many digital businesses – most often e-commerce stores.
If you’ve gone shopping lately, you were likely part of a B2C interaction. This is true whether you went to a traditional retailer to shop in person, bought something from a company’s website, or purchased a product from a third-party seller like Amazon.
B2C sales differ from the B2B (business to business) model. The main distinction is marketing: B2C marketing typically aims to trigger an emotional response in the viewer to nudge them down the marketing funnel. Customers tend to be more impulsive buyers than businesses, so they are more responsive to affiliate marketing from influencers, celebrity endorsements, customer appreciation campaigns and other forms of advertising.