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The New INFINITI QX60 Black Edition

2025 INFINITI QX60 Press Kit

Design: The QX60's minimalist design creates an eye-catching effect. Front seats feature INFINITI "Zero Gravity" technology to reduce fatigue on long drives. The second-row seats tilt and slide for easy access to the third row even with a child safety seat installed.

Luxury: INFINITI's philosophy of 'Luxury Should Be Lived In' is evident in the QX60, offering a modern expression of luxury for real-life use such as available massaging front seats.

Connectivity: Stay connected with wireless Apple CarPlay, an available Bose® Performance series 17-speaker sound system, and an available WiFi hotspot.

Safety and Driver Assist: ProPILOT Assist with Navi-link helps maintain pace with traffic, adjusting speed and distance from the car ahead.

Versatility: With up to 2,135 liters of cargo space, seating for seven, and a versatile interior design, the QX60 combines luxury with practicality.

Key Features About the INFINITI QX60

KEEP YOUR VIDEOS SHORT

If you'll be creating a Reel, try to keep your video length between 15 – 45 seconds so that people are more likely to watch until the end.

CAPTURE ATTENTION QUICKLY

Put the most compelling part of your video at the very beginning to grab interest. We suggest you do this within the first three seconds. Bonus points if the car is included from the get-go!

DESIGN FOR ACCESSIBILITY

People choose to watch videos with sound off in many situations, such as in public places. Use text and graphics and use captions whenever possible.

PRIORITIZING UNIQUE FEATURES 

This can make for more interesting content. We’re excited for your audience to learn more about the INFINITI QX60. The fact sheet here above is chock-full of unique and cutting-edge features that we’d love to see included in your content – which hopefully will make for a more interesting post for your audience! 

Best Practices

We can't wait to see what you capture during your road trip. As discussed, your deliverables include:

•	1x in-feed post (Reel or Carousel) showcasing your road trip journey, including a minimum of one image of your car
•	1x story set (3-4 frames), posted during your trip

Please remember to tag @INFINITIcanada and use #INFINITIWinterGetaway as the approved hashtag in your post(s).

If you have any questions about brand guidelines or content specifics, please don't hesitate to reach out to your agency contact.

Deliverables

INSTAGRAM REEL

Questions regarding your car

Questions regarding your car pick-up/ drop-off

Questions regarding your content, brand guidelines or deliverables

Questions regarding your trip

INFINITI Canada

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