@honedsignal

Specialties: Demand Generation, Revenue Focused Marketing, Integrated Marketing Communications, SEO, SEM, Digital Marketing, Content Marketing, Website Success. • Responsible for generating upward of US$ 50M solely through inbound digital demand generation in the last 10 years via 150+ Sales Qualified Leads generated annually. Hubspot Certified Professional for Inbound, with 20 years of experience in B2B and B2C. Track record of revenue and brand growth through Digital Marketing, Demand Generation and Communications for software consulting and software services, semiconductor, embedded and wireless design, enterprise software products, and IT/ITES verticals. Post-graduation in Marketing from Sheridan College, Ontario, Canada. • In-depth experience in Marketing Communications, Purchase Intent programs, Online Advertising, Content Marketing, Search Engine Optimization, Search Marketing/PPC, and solutions consulting for North American clients • Strong expertise in developing and steering content for newswires, the Forbes Council, content marketing channels, blogs, and social media in order to generate thought leadership and measurable inbound marketing results • Reference-able website and digital marketing successes (recognized by industry bodies such as the Forbes Council and won awards from Owler for best Marcomm and tech brand in Santa Clara, NeoIT, Dataquest and more )that have elevated brands significantly from relative obscurity, identifying and staging demand generation channels, driving marketing-led revenue within budgets in competitive markets • Excellent communication, analytical, problem-solving and team management skills; solves business challenges through solutions aligned with organizational marketing goals