20 years in B2B sales. Author of Nobody Taught You This — your personal trainer for winning clients and closing deals.

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You're good at what you do. But nobody ever taught you how to win clients.

Not in university. Not in your onboarding. Not in most training courses. The skills that actually determine your commercial success — how to find the right prospects, write messages that get replies, run meetings that convert, negotiate without caving, follow up without being annoying — these were supposed to come from experience.

For most people, they never really do.

This book changes that. It's a complete, structured programme for B2B professionals who want to stop guessing and start winning — consistently, repeatably, and without feeling like they're constantly chasing.

Inside, you'll find eight focused chapters covering:





LinkedIn for Leads — how to build a pipeline of warm prospects without spamming anyone



Cold Outreach — emails and WhatsApp messages that actually get replied to



Copywriting for Business — how to make everything you write more persuasive



First Meetings — the exact structure that converts conversations to next steps



Negotiation — how to hold your price with confidence



Follow-Up — staying visible and persistent without crossing the line



Data & Excel — proving your value in the language every boardroom speaks



Meetings — running conversations people actually want to attend

Every chapter is built the same way: the concept, the method, a real-world example, and a ready-to-use template or framework you can apply the same day.

It closes with a 30-day training plan that tells you exactly what to do first — so you finish the book with a clear programme, not just a reading list.

This is for you if:





You're a B2B professional, freelancer, or consultant who wants more clients and better deals



You're good at the work but know your commercial skills could be sharper



You want frameworks and templates you can use immediately — not theory



You're tired of figuring this out by trial and error

About the author
GeorgeS spent over 20 years in B2B — from management consulting to the pharmaceutical industry, where he worked his way from sales representative to International Sales Manager. He built and led commercial teams across multiple markets and became obsessed with one question: why do talented professionals consistently underperform commercially? The answer was almost always the same — a handful of learnable skills nobody had ever explicitly taught them. This book is the answer he wished he'd had at the start.

90 pages. 8 chapters. Frameworks, templates, and real-world examples throughout. Includes a 30-day action plan. Instant PDF download.

Nobody Taught You This — Your Personal B2B Trainer for Winning Clients and Closing Deals

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georgesb2b

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georgesb2b

20 years in B2B sales. Author of Nobody Taught You This — your personal trainer for winning clients and closing deals.

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