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Gboustani

▪️Ephemeral retailing specialist ▪️Published author▪️ Lecturer ▪️Podcast Host

📚 Manuscripts & Publications

Integrating Pop-Up Stores in Fashion Brand Strategies: A Guerilla Marketing Approach
Pop-Up Store Adoption by Brands
Customer Reactions to Pop-Up Store Communications
The Influence of a Retail Store’s Atmosphere on Consumer’s Reactions: The Case of Ephemeral Stores
Defining popup stores
How does a fashion brand’s customer experience translate in Premium & Luxury retail formats? A parisian retail market outlook
Découvrir le monde des pop-up stores : Explorer les formats, les stratégies et l'impact
Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores
Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era
A Fashion Retailer’s Guide to Thriving in Turbulent Times
Understanding Pop-Up Stores through Passion and Practice

🇬🇧 Professional Contributions

Experience Is Not the Strategy. It Is the Test. - Retail Focus Magazine - Retail Design
From Store to Stage: When the Customer Becomes the Hero - Retail Focus Magazine - Retail Design
Holistic Design & Co-Creation: A New Lens for the Evolving Retail Landscape
Why Experience Became the Product in Luxury Retail - Retail Focus Magazine - Retail Design
Retail in 2025. Somewhere Between Buzzwords and Buildable Reality - Retail Focus Magazine - Retail Design
Pop-Ups Becoming Trivial? What Still Sparks Discovery in Luxury Retail - Retail Focus Magazine - Retail Design
Rehumanising Retail: Why Service Is the New Luxury - Retail Focus Magazine - Retail Design
In a nutshell what is a pop-up store and what is pop-up retail? - Latest Retail Technology News From Across The Globe - Charged
From product to practices: how fashion “sustainability” is finding its natural place in brand management practices. - Retail Focus - Retail Design
Eye Candy: how "beautification" becomes the new retail currency. - Retail Focus - Retail Design
Managing retail touchpoints for a positive customer experience - Retail Focus - Retail Design
Proximity retailing and current retail environmental paradoxes - Retail Focus - Retail Design
Un-learn to Re-learn. How the current retail environment is reconditioning consumer’s behaviours. - Retail Focus - Retail Design
Leveraging business opportunities in an opportunistic way. The impact of “Fashion Week” on retail and retail business opportunities. - Retail Focus - Retail Design
Developing retail experiences through immersive retail design - Retail Focus - Retail Design
Why local retail communities are important, and how retail design can encourage community retailing. - Retail Focus - Retail Design
Crafting luxury brand narratives through popup stores - Retail Focus - Retail Design
Bigger is better, but smaller is cooler!
Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail - Retail Focus - Retail Design
Abracadabra! Luxury Pop-up Stores Bringing Fantasy to Real Life - Retail Focus - Retail Design
Premium fashion retail brands navigating changing tides in the retail landscape. - Retail Focus - Retail Design
Pop-up Stores: Elevating Luxury Brands' Experience Value - Retail Focus - Retail Design
From Pop-Up Stores to Seamless Experiences - Retail Focus - Retail Design
Why local retail communities are important, and how retail design can encourage community retailing.
Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas - Retail Focus - Retail Design
The Evolution of Retail Formats: Adapting to Environmental and Social Forces - Retail Focus - Retail Design
Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds - Retail Focus - Retail Design
The Art and Business of Christmas Windows in Retail - Retail Focus - Retail Design
Positive and Negative Experiences of the Enchanting European Christmas Markets - Retail Focus - Retail Design
Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age - Retail Focus - Retail Design
The Adoption of Pop-Up Stores by Luxury Brands - Retail Focus - Retail Design
Blockchain and Luxury Retail - Retail Focus - Retail Design
Is service in luxury becoming a luxury? - Retail Focus - Retail Design
Business Growth through Digital Transformation: The Case of Premium and Luxury Brands - Retail Focus - Retail Design
Harnessing Sustainable Luxury Pop-Up Stores - Retail Focus - Retail Design
Understanding pop-up stores; back to the basics - Retail Focus Magazine - Retail Design
The Paris 2024 Olympic games; a missed pop-up store opportunity? - Retail Focus Magazine - Retail Design
Immersive Retailing. The Luxury Brand Gateway to Success - Retail Focus Magazine - Retail Design
Luxury Pop-Up Stores in All Flavours: When the Ice Cream Cart Becomes Strategy - Retail Focus Magazine - Retail Design
The Rise of Food in Luxury Retail and How Pop-Up Stores Have Contributed to That! - Retail Focus Magazine - Retail Design
Mass brand premiumisation; a promising brand strategy? - Retail Focus Magazine - Retail Design
Luxury brand pop-up store hyperlocal retail strategies - Retail Focus Magazine - Retail Design
Maison & Objet 2025: When Retail Meets Experience! - Retail Focus Magazine - Retail Design
From Scarcity to Sensation: Why Pop-Ups Are the New Power Move in Luxury Retail - Retail Focus Magazine - Retail Design
Decoding a Neologism: LUXENTAINMENT - Retail Focus Magazine - Retail Design
Luxury Pop-Up Stores in All Flavours: When the Ice Cream Cart Becomes Strategy - Retail Focus Magazine - Retail Design
Luxury Travel Retail Pop-Ups: From “Duty Free” to “Memory Makers” - Retail Focus Magazine - Retail Design

🇫🇷 Publications Professionnelles

Quand le technologie ne suffit pas - Univers Retail - Cabinet de conseil spécialisé dans le retail
Caruma et l’avenir de la transparence : - Univers Retail - Cabinet de conseil spécialisé dans le retail
Comment la “fast fashion“ peut-être plus “slow“ ?
La technologie Blockchain dans le secteur du luxe - Univers Retail
La fashion week et le retail - Univers Retail
Le commerce local prend son envol : une vraie opportunité pour dynamiser les centres-villes - Univers Retail
Les magasins autonomes, nouveau format de vente prometteur ? - Univers Retail
Comment l’identité de marque est-elle interprétée ?
Les avantages de l'intégration d'outils digitaux dans le point de vente (infographie)
L'hyper personnalisation révolutionne l'expérience client dans l'univers du Luxe - Univers Retail
La transformation numérique : un défi et une opportunité pour les marques de luxe - Univers Retail
Comment les variables de l'atmosphère des points de vente luxe influencent-elles les comportements des consommateurs ? - Univers Retail
Créer une expérience haut-de gamme : quelles sont les clés d’une atmosphère d'un point de vente luxe ? - Univers Retail
L'Innovation du Retail Parisien Face à l'Ultra-Digitalisation - Univers Retail
Analyse comparative des atmosphères dans divers secteurs de luxe - Univers Retail
Créer une expérience haut-de gamme : quelles sont les clés d’une atmosphère d'un point de vente luxe ? - Univers Retail
Comment les variables de l'atmosphère des points de vente luxe influencent-elles les comportements des consommateurs ? - Univers Retail
La transformation numérique : un défi et une opportunité pour les marques de luxe - Univers Retail
L'adoption de l'économie circulaire dans le secteur du luxe.   - Univers Retail - Cabinet de conseil spécialisé dans le retail
Virtual Luxury : l'avenir du luxe à l’ère du digital  - Univers Retail - Cabinet de conseil spécialisé dans le retail
Maison & Objet 2025 : réinventer le retail par l’expérience  - Univers Retail - Cabinet de conseil spécialisé dans le retail
Le Retail Learning dans le luxe : une expérience de marque avant tout  - Univers Retail - Cabinet de conseil spécialisé dans le retail
YOCUDA : le ticket de caisse digital qui révolutionne l’expérience client dans le luxe  - Univers Retail - Cabinet de conseil spécialisé dans le retail
Le phénomène masstige : une nouvelle ère du retail entre prestige et accessibilité  - Univers Retail - Cabinet de conseil spécialisé dans le retail
Le “Luxury Retail Learning” à l’ère du digital : quand l’IA redéfinit l’apprentissage dans le luxe  - Univers Retail - Cabinet de conseil spécialisé dans le retail
Le DPP dans le luxe : une nouvelle ère pour la revente et la personnalisation  - Univers Retail - Cabinet de conseil spécialisé dans le retail
High Tech ou Quiet Tech : quand la discrétion devient un choix stratégique pour le luxe  - Univers Retail - Cabinet de conseil spécialisé dans le retail
La révolution retail débarque en Europe avec la NRF 2025 : Retail's Big Show Europe  - Univers Retail - Cabinet de conseil spécialisé dans le retail
La boutique du futur : entre expérience sensorielle, digitalisation et durabilité  - Univers Retail - Cabinet de conseil spécialisé dans le retail
Quand le technologie ne suffit pas - Univers Retail - Cabinet de conseil spécialisé dans le retail
Quand le technologie ne suffit pas - Univers Retail - Cabinet de conseil spécialisé dans le retail

🙋🏼‍♀️Interviews, Podcasts, Mentions

Holistic Design & Co-Creation: A New Lens for the Evolving Retail Landscape
Ghalia Boustani: Retail strategist, researcher, and speaker shaping the future of physical commerce
Ghalia Boustani, Retail Expert, Strategist & Author
International Retail Magazine: Adventures of The Retail Nomad Nick Harbaugh | Spring+Summer 2026
Dr. Ghalia Boustani
Melissa Moore on What’s Really Shaping the Future of Retail
Rencontre avec la spécialiste du commerce éphémère
Meet The TRE: Ghalia Boustani - RETHINK Retail
Packaging : apprendre du luxe pour irriguer le quotidien
Saudi Retail Show 2025
Ghalia Boustani: Designing Memorable Retail Experiences