IDENTITY OVER TRENDS

In the Name of Allah, the Most Compassionate, the Most Merciful. Every great journey begins with a beginning. That is the meaning of Bidayah. More than a name, it represents a return to identity, purpose and the fitrah upon which Allah created mankind. In a world where trends constantly change, Bidayah stands for what remains. We believe clothing is more than something you wear. It reflects character, values and the way a person presents themselves to the world. Our first release, the Bidayah Wasat Collection, is inspired by the principle of balance. Neither too tight nor excessively loose, it brings together modesty, comfort, quality and timeless design. This collection marks the first chapter of a much greater journey. By the permission of Allah, Bidayah will continue to grow through new collections, thoughtfully developed products and a long term commitment to quality, identity and purpose. We are not here to follow trends. We are here to represent something that lasts.