babyysel

Sel "babyysel" LeWitt is a Vancouver-born Writer, Youtuber and Conceptual Artist. Educated at the prestigious University of British Columbia, she graduated in 2021 with a Bachelor of Arts Degree (Double Major in Art History and Sociology). Area of Concentration: Postmodern Theory and 20th Century Art. During her time at university, she was Editor-in-Chief of UBC’s Undergraduate Journal of Sociology, in which she served a three-year tenure. UBC’s Undergraduate Journal of Sociology remains the oldest and largest undergraduate and faculty-reviewed Sociology publication in North America.

Largely known for her inimitable personality, illustrious writing voice, signature style and satirical tongue-in-cheek humour, she shares her life, outfits and musings via her Youtube channel 'babyysel', having garnered over 100k subscribers. She was subsequently awarded a 100k Silver Play Button in March of 2026. In years past, Sel was known in the Vancouver food community as “Vancity Noms” and ran vancitynoms.com, the #2 Ranked Vancouver food blog on Zomato (formerly Urbanspoon) at the time, from 2013 to 2020. She was also Yelp Elite Gold from ’14 '15 '16 '17 '18 '19.

Succeeding a lineage of entrepreneurs and academics, she was instilled with the precepts of self-belief and a propensity for risk-taking early on. Her father owned a government-subsidized motel on East Hastings in the 2000s and four suburban storefronts in Taiwan, later expanding said business operations extralocally.

Internet-Based Performance Art, Meta-Art & Fashion-Art Surreality BABYYSEL: a living, personified critique of both youth culture and the attention economy. Self-referential. Identity-as-medium. Meta-commentary via persona construction. Deadpan ambiguity= the moat. Literalism need not apply.

“I’ve known Sel since her late teens/early 20s. She’s a powerhouse. People underestimate her." - a close friend of Sel's “She’s a very talented writer. That’s what I remember her as." - a university friend "A lot nicer than expected." - guy Sel went on a date with