The Media Leader

The Media Leader has been a member of Linktree for 5 months and joined in April 2026. Resources TheMediaLeader has populated their site with include: • Brand security in the creator economy – The Media Leader • Are premium creators the ‘new primetime’? With Arcade CEO Matt Elek – The Media Leader • Future 100 Club: Class of 2026 revealed – The Media Leader • Consumers don’t trust AI assistants for product recommendations. Brands are investing anyway – The Media Leader • Will ‘media planner’ still be a job title in 10 years? Nine specialists weigh in – The Media Leader • IPA white paper: Walled-garden data 'no substitute' for JICs • A lack of transparency in advertising will stifle the ‘outcomes’ era at birth • 'Bullish start to the year': Media budgets rose in Q1 despite chaotic geopolitics • New thinking, not new analogies, are needed to sell quality media amid an economic storm – The Media Leader • Agency groups’ AI platforms, explained – The Media Leader • In an AI world, creativity is retail media’s differentiator – The Media Leader • Retail media built a perfect advertising machine. AI has disrupted how it’ll work – The Media Leader • Measurement in retail media: Why getting it right matters more than ever – The Media Leader • Shoppers more than twice as likely to trust advertising that is personalised, finds dunnhumby report – The Media Leader • What OpenAI’s ad push means for retail media – The Media Leader • How will retail media affect the future of advertising? – The Media Leader • The era of sales velocity – The Media Leader • Six retail media trends that will change FMCG and CPG marketing forever – The Media Leader • Why retail media needs media planning with independence at the centre – The Media Leader • Why retail media doesn’t need more scale, it needs a smarter route to market – The Media Leader • Retail media grows 17.5% to reach £3.7bn, finds AA/WARC Expenditure Report – The Media Leader • Why shoppability is becoming infrastructure across content, media, and platforms – The Media Leader • Leading Questions with Danny Holmes – Experian • Real-time outcomes measurement could win budget back for Australian broadcasters – The Media Leader • The future of CTV will be defined by what we can trust – The Media Leader • Amazon, Netflix and Google will control half of CTV advertising market by 2030, says Omdia – The Media Leader • The future of TV advertising relies on content measurement – The Media Leader • What brand outcomes measurement misses about TV advertising in the performance age – The Media Leader • Exploring the TF1 / Netflix win–win partnership – The Media Leader • The Media Leader Awards 2026 • The implications of TV OS market fragmentation on TV and advertising – The Media Leader • Is Beatgrid’s single-source measurement the answer to audience fragmentation? – The Media Leader • Leading Questions with Lindsey Clay – Thinkbox – The Media Leader • The industry’s favourite OOH campaigns – The Media Leader • What the OOH industry needs to do to double its market share – with WOO’s Tom Goddard – The Media Leader • What I’d tell any brand briefing OOH for the first time – The Media Leader • ‘Impressive’ growth, but will it hit lofty targets? Unpacking OpenAI’s ads business as it hits $1bn annualised run rate – The Media Leader • Four things you need to know about the Amazon advertising lawsuit – The Media Leader • Total TV drives 54% share of advertising profit despite increased fragmentation – The Media Leader • Don’t boost the BBC. Regulate the algorithm – The Media Leader • UK OOH reports double-digit revenue growth for second consecutive quarter – The Media Leader • The year of YouTube: What happens when the side door becomes the front door? – The Media Leader • The Media Leader announces judging panel for The Future 100 Club 2026 – The Media Leader • The Future of Media Manchester 2026: What to expect – The Media Leader • Why your media plan might look the same as everyone else’s – The Media Leader • Class of 2026: The Future 100 Club 2026