SEO Specialist with expertise in travel marketing, website design, and digital growth. Helping tourism businesses succeed online.

Gabriel Stanslaus | SEO Expert Official: Instagram, Facebook | Linktree

Contact details

To help travel and tourism companies build strong digital systems that increase visibility, generate consistent leads, and convert traffic into bookings through SEO and strategic web design.

PROFESSIONAL GOAL

CORE EXPERTISE

PROJECTS & WORK

I design and implement SEO strategies for travel and tourism websites to increase organic visibility, attract qualified traffic, and generate bookings. I start with keyword research focused on high-intent travel searches like safari tours, destinations, and itineraries, followed by competitor analysis to identify ranking opportunities. I structure websites with clear hierarchy, including destination pages, tour packages, and blogs to build topical authority. I handle on-page SEO by optimizing titles, meta descriptions, headings, and internal linking. 
I also manage technical SEO such as site speed, mobile optimization, indexing, schema markup, and Core Web Vitals. I develop content strategies around travel guides and safari experiences, then monitor performance using Google Search Console and Analytics to refine and improve rankings continuously.


SEO Strategy & Implementation

I focus on improving the technical foundation of travel and tourism websites to ensure they are fully optimized for search engines and user experience. 

I optimize site speed by compressing images, enabling caching, reducing unused scripts, and improving Core Web Vitals for better performance on desktop and mobile. I ensure proper indexing by setting up XML sitemaps, configuring robots.txt, and fixing crawl errors in Google Search Console. 

I create a clean site structure so search engines can easily crawl pages like safari packages, destinations, and blogs. I also ensure full mobile responsiveness for travelers using smartphones. I implement schema markup for tours, FAQs, reviews, and destinations to improve visibility in rich search results. 

I regularly audit websites for broken links, redirects, duplicate content, and indexing issues to maintain a healthy, search-friendly website structure.


Technical SEO

I specialize in tourism and safari marketing by helping travel businesses attract international travelers and turn them into bookings. I use storytelling to present safaris, wildlife, culture, and destinations like Zanzibar in a way that inspires travel decisions.

I create SEO and content strategies including destination pages, safari itineraries, and travel guides, combined with Google Ads and Meta Ads to reach high-intent audiences.

I also improve conversion systems through better landing pages, inquiry forms, WhatsApp integration, and strong call-to-actions to increase leads and bookings for tourism businesses.


Tourism & Safari Marketing

I develop content strategies for travel brands focused on attracting, engaging, and converting potential travelers into bookings. I plan and create content around high-intent search topics such as safari destinations, tour packages, travel guides, and itinerary breakdowns.

I structure content to match the traveler journey, starting from inspiration (destination guides and blogs), to consideration (itineraries, costs, and best time to visit), and finally to decision-making (package pages and booking information).

I also ensure SEO optimization by targeting relevant keywords, using proper internal linking, and building topical authority around destinations like Serengeti, Ngorongoro, and Zanzibar. My approach combines storytelling with data-driven SEO to increase organic traffic and improve conversion rates for travel and tourism businesses.


Content Strategy for Travel Brands

I develop professional travel and tourism websites using WordPress and Elementor with a focus on speed, usability, and conversions. I build structured websites that include homepage design, destination pages, safari package pages, blogs, and inquiry systems tailored for travel businesses.

I ensure every website is mobile-friendly, fast-loading, and SEO-ready by applying clean code structure, optimized images, and proper site architecture. I also integrate essential features such as booking inquiry forms, WhatsApp buttons, contact pages, and call-to-action sections to improve lead generation.

My development process includes setting up hosting and domain, installing WordPress, configuring themes and plugins, and building fully responsive layouts that match the travel brand identity. The final result is a professional website designed to attract visitors, rank on search engines, and convert traffic into bookings.


Website Development

Nihapa Tours

I manage Nihapa Tours’ website and SEO by building and maintaining a fast, SEO-optimized WordPress site designed to attract international travelers and convert them into bookings. I handle full website development using Elementor, ensuring clean structure, mobile responsiveness, and strong user experience.

I implement SEO strategies including keyword research for safari destinations, on-page optimization, internal linking, and technical SEO improvements like site speed, indexing, and schema markup. I also create and optimize content for tour packages, destination pages, and blogs to improve organic visibility.

In addition, I improve conversion rates by optimizing inquiry forms, WhatsApp integration, and call-to-action placement, ensuring the website consistently generates qualified leads and safari bookings.


Nihapa Tours – Web & SEO Management

Safari Lala

I developed Safarilala as a travel-focused digital project aimed at building a structured platform for safari and tourism content. My work involves planning the website architecture, designing user-friendly layouts, and implementing WordPress with Elementor to create a fast, responsive, and SEO-ready platform.

I focus on building strong SEO foundations including keyword research for safari destinations, content structuring, and internal linking to improve visibility in search engines. I also ensure the platform is optimized for performance, mobile usability, and conversion-focused design.

In addition, I develop content systems for destination guides, safari itineraries, and travel information that support user engagement and search rankings. My goal is to position Safarilala as a scalable travel platform that can attract organic traffic, build authority in the tourism niche, and generate travel inquiries.


Safarilala – Travel Project Development

Elephanto Hotel

I manage Elephanto Hotel’s website and SEO by building a fast, responsive WordPress site designed to increase direct bookings. I structure the website to clearly present rooms, services, and booking information in a user-friendly layout.

I apply SEO through keyword research, on-page optimization, internal linking, and structured content to improve rankings for hotel searches. I also handle technical SEO including site speed, mobile optimization, indexing, and schema markup.

Additionally, I improve conversions by optimizing inquiry forms, WhatsApp integration, and call-to-action placement to turn visitors into bookings and strengthen online visibility.

Elephanto Hotel – Web & SEO Management