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Brands On A Mission is a Certified B Corp working to catalyse and generate an additional US$1 billion investment in sustainable business models that address health and well-being, contributing to achievement of the Sustainable Development Goals by 2030. https://www.brandsonamission.com/
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Business Podcast · Sex, Soap & Alcohol is a podcast about the everyday industries that quietly shape our lives and the bold ideas that can transform them into engines of dignity and impact. Hosted by Prof. Myriam Sidibé…
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Myriam Sidibe’s Ted Talk
What sex, soap and alcohol taught me about making an impact
What sex, soap and alcohol taught me about making an impact
What if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from decades of experience, she reveals a playbook for brands to create real impact, proving that what’s good for society can be great for business.
Brands On A Mission Website
Brands On A Mission Website
We help brands and organisations accelerate their impact in global health and well-being. We do this by transforming business models to drive social impact and business growth through purpose.
Substack Newsletter
Substack Newsletter
Harvard Business Review Article
Harvard Business Review Article
A lot of global health problems can be prevented by persuading people to alter their behavior—something marketers excel at. That’s why brands have a critical role to play in tackling these challenges, says Sidibe, Unilever’s first social mission director. In this article she offers any brand that wants to achieve a social purpose a five-part framework for success: inspiring individuals to change behavior; winning internal backing; measuring performance at multiple levels; partnering with governments, NGOs, and other firms; and sparking a broader movement. This approach has allowed Unilever’s Lifebuoy and Knorr brands to make great strides in reducing disease and poor nutrition in the developing world, while enhancing their profiles and their growth, and it could help other brands, like Carling Black Label beer, which has taken on the task of combating domestic violence.
Follow Us On Substack
Follow Us On Substack
Issue 15: Under the Baobab
Talking on Tap Podcast
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Podcast
Talking on Tap Podcast
Podcast Episode · Talking on Tap · September 21, 2022 · 21m
Routledge Book
Routledge Book
Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model t
NBCC is back, ready to activate with Amref as part of HBCC 2
NBCC is back, ready to activate with Amref as part of HBCC 2
B Lab Africa's interview with Brands On A Mission
B Lab Africa's interview with Brands On A Mission
We caught up with Brands on a Mission, who are changing the world – one brand and one public health issue at a time. In an interview by email, B […]
Latest podcast with Simple Scaling
Latest podcast with Simple Scaling
Podcast Episode · ScaleX™ Insider Podcast · S3 E7 · 57min
Encouraging Smart Drinking conversation with AB InBev CEO
Encouraging Smart Drinking conversation with AB InBev CEO
Dr. Myriam Sidibé, M-RCBG Research Fellow at HKS, and a leading expert on behavior change for public health campaigns, will lead a conversation with Michel D...
Amazon Book
Amazon Book
Signed Copy of Book (Kenya)
Signed Copy of Book (Kenya)
Myriam Sidibe, Founder and CMO's Website
Myriam Sidibe, Founder and CMO's Website
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